The Electric Dealer "Three Kingdoms kills" develops from the line to the offline

Jingdong Mall CEO Liu Bo declared war so far, the electric business "three kill" from the line to develop to the line, the price of war is burning more and more prosperous, no matter who is the winner of the price war, many comparison site is to take this Dongfeng mercilessly "fire" a.

Phenomenon

Price comparison website actively "participate" in the pricing war

Reporter found that a lot of comparison network, such as Amoy nets, a way to compare the assistant, box parity, and slowly buy a number of sites, even the search dog also recommended parity plug-in.

Reporter Morning Log in a Amoy net compare the Ring page found, in the category of parity, has been from the initial large household appliances category to include 3C digital, life and household appliances and many other categories.

Box parity Hou also told reporters that at present, in addition to parity function, the box also provides the historical price of goods inquiries, price list, discount rate and commodity is in the lowest price, and can be sent by SMS and email to users to send price notice.

Influence

Traffic rose after the price of the first order

Reporter from a amoy net learned that the price of the page since the war, the flow rose 10 times times, the comparison plug-in "Ruyi Amoy" download increased by more than 3 times times, the morning the number of active users has been more than 10 million. During the price war, the number of fans of Sina Weibo rose more than 80,000.

Box parity also said, August 15, box comparison of the browse volume rose 1 time times, order volume increased 3 times times, the client access volume also increased 8 times times.

Many online buyers said that they have not directly to the official website to buy, but first through the price of the site published data, find the lowest prices, and then through the link into the official website to buy.

"It's wise to shop, around. My TV is Jingdong buy, air-conditioning is Gome buy, the water heater is Taobao Mall to buy, the fridge is suning buy! "Netizen" One Nine BA Dog "hair micro Bo said, through parity he bought the cheapest category of household appliances.

Recommendations

Cross-vertical contrast

Box Hou suggested that consumers need to do rational consumption, such as "1 Yuan buy", "10 percent seconds to kill" These activities, on several commodities, but at the same time there are hundreds of thousands of people in the robbery, the opportunity is very small. This is all for the attention of the trick, do not care too much.

Consumers looking at their own recent needs to buy goods, to the horizontal comparison of the prices of the home appliances, and longitudinal inquiries about the price of the commodity's history. Try to buy at the lowest price level.