The Electric Dealer website has now the Ice fire double day industry reshuffle again accelerates

In any customer-prudential product layoffs only 1 months after the business of small foreign trade wholesale platform Dunhuang also broke news, there are reports that the proportion of layoffs as high as 50%. For a time, the beginning of the group-buying site "layoffs" wave has become increasingly fierce. However, Alibaba, Tencent and other giants have not slowed the pace of expansion, Tencent Super Power Platform will be published 3 months in advance. An electric dealer's web site that once attracted billions of dollars suddenly plunged into a double day of ice fire.

It is reported that this month, the Dunhuang network to implement a full range of layoffs, the department's highest rate of layoffs up to 60%, the entire company from the original 1000 to reduce the scale to 300-400 people. Company officials say it's just a "structural adjustment".

From the litters Regiment to high friends, to all customers sincere products, and then to the Dunhuang net. "Layoffs" for a time swept including group buying, business, business-to-business, including the website, and the scale of more than hundred people. Gavin, founder and CEO of Qing Ke Group, said September 26: "Personally, more than 60% of e-commerce companies will lay off staff in the next 6 months." ”

From the capital Darling to the broken wrist to survive

"The downsizing of the electric business enterprise is not unrelated to the current financing difficulty." "Relevant sources said that nearly 90% of the financing of Chinese Internet enterprises from the U.S. dollar funds, and in the U.S. economy continued to slump, as well as the Chinese Internet companies in the past few times after the credit crisis of the dual background, now the financing environment of electric enterprises is not optimistic."

However, in the first half of this year, E-commerce is the darling of capital.

By summarizing the investment industry distribution of VC/PE in the first half of 2006 to 2011, the research center of the Qing branch found that the Internet industry was the most concerned by the VCs, facing the increasingly mature consumer groups of Internet users and traditional enterprises in China to develop online market, Internet industry especially under its e-commerce industry ushered in a new round of investment boom. In the first half of 2011, the Internet industry accounted for 18.2% of the investment cases, a significant increase in the previous period, while the proportion of investment accounted for 25.6%, creating a new record since 2006.

At the same time, e-commerce transactions are also climbing, the data show that the second quarter of 2011, China's online shopping market transaction size of 179.2 billion yuan, the year-on-year growth of 76.7%, the chain growth of 10.6%, which continued to expand the size of independent. According to our understanding of the E-commerce "Twelve-Five" planning goal also shows that by 2015 E-commerce turnover will double, the contribution rate in GDP significantly increased.

"There is no problem in judging the general trend of the industry, and the whole industry is still on the rise." However, from the current situation of capital environment and competition, medium-sized enterprises to expand the pressure is large, in the case of sustainable financing, through the downsizing of the cost of compression has become the enterprise's helpless choice. "It has been pointed out that" in terms of segmentation, the most obvious job cuts for group-buying sites are not likely to be rampant in business-to-business and Business-to-consumer websites. ”

It is noteworthy that in many of the site layoffs at the same time, Taobao, Jingdong Mall and other leading enterprises are still hiring on a large scale. Do not rule out some network marketing talent from the small and medium-sized electric business site to leading enterprises. And such personnel flow, also to a certain extent reflects the industrial boom pattern.

The advent of the Platform competition era

The internet giant Tencent has speeded up the layout of the "Super Electric Business Platform" as many electric-business firms are caught in layoffs. It is reported that its super electric business platform will be officially online on October 11, this time node than planned earlier than three months ahead of schedule.

The reporter learned from Tencent, the first batch of the platform will be connected to six of the Web site, in addition to Tencent Investment Xun, good music to buy Cosette Blue Diamond, the other three are main daily necessities of 1th stores, where the V and the largest cosmetics website in China every day net.

Tencent said that QQ online shopping in order to ensure the benign development of the platform and the accumulation of user Word-of-mouth, will temporarily take the type of franchise operating mode, in 3 C, sports shoes bags, cosmetics, clothing, daily necessities and jewelry and other categories with the above partners exclusive cooperation. In the future, the end of the public test, the national volume promotion, Tencent Super Power platform will gradually open to attract more businesses and merchants in the uniform service norms and standards settled.

There is a person in the industry, the end of this year, Tencent platform will be a full opening of small and medium enterprises. At present, QQ Online shopping six partners have begun to actively stock. And another electric business platform Faucet Taobao Mall announced 19th this month will be fully open to all retail forms, sharing Taobao mall 200 billion market size cake.

"At present, China has the ability to do electric business platform of Internet enterprises only Taobao, Tencent, Baidu and other major taps," some people told reporters, "and in the rapid growth of e-commerce, it can be said that the platform side is the most beneficial, but the threshold is also the highest, they have user resource advantages, attractive and open, but also has continued flow growth potential. ”

Silver Thai Network CEO Liao Bin also think, for independent of the public, oneself already have official website, the most care is the platform can bring sales, the others are secondary. "Silver Thai network has been settled Taobao mall, but also do not rule out the future of Tencent, the most important thing is to see which platform can really bring sales." ”

The future competition of e-commerce will gradually evolve into the competition of supply chain integration ability. Tencent's super electric business platform is the essence of the entire industrial chain restructuring, to a certain extent, will make the allocation of resources more optimized, the professional nature of each link more prominent. He believes that domestic business E-commerce market, has entered the QQ network to buy and Taobao Mall as the representative platform of the era of competition.

Taobao Mall President Zhang Yong also announced the opening day that Taobao mall itself will not sell goods, will not be a retailer, but will itself positioned in the "Consumer ecosystem Builder" role, by creating an open platform for the user, to build a brand by the manufacturers, suppliers, Retailers and Third-party service providers, including logistics providers, work together to provide consumers with high-quality goods and services to the business ecosystem.

Because of the high cost of external marketing, small and medium enterprises in cooperation with the platform can attract traffic, and the platform of the business of the company may have competition between the web, the small size, the core advantages of the enterprise will be phased out.