The electric dealer went to a crossroads

This newspaper Jinan August 15 News (reporter Chira) when we surprised why Jingdong Mall board chairman and CEO will say "Kill" su ning such cruel words, Jingdong Mall and Suning easy to buy the financial statements will give us the answer, in the current electric business enterprise deep in years of losses, financial tight dilemma, devour opponents of the flesh and blood to survive, May be standing at the crossroads of the electric dealers, the most helpless choice.

Founded in 2004, Jingdong Mall, in the face of net shopping boss Taobao, the wise choice of high gross margin of 3C electrical appliances. After 8 years of rapid development, although 2011 sales reached 30.9 billion yuan, is 3 times times 2010, but an embarrassing fact is that Jingdong Mall has not been able to expect to profit that day, Jingdong Mall urgently needed a new round of large-scale financing, continue to expand the scale, to achieve the purpose of listing financing.

Jingdong Mall's situation, is now the electricity business industry brutal reality portrayal. In addition to the leader Taobao, cat, follow-up followers Dangdang, where the goods, and so on, all face persistent loss or weak profit dilemma. To find a healthy business profit model, to build an orderly market environment for electric dealers has become the most concerned about the business enterprises.

However, the two traditional retailers, such as Suning and Gome, have disrupted the flow of water in the field of electrical business.

The existence of the risk of the electric business industry, the face of the sudden killing of the later predators, how to consolidate the original site, to seize the commanding heights of the market, naturally replace the reflection of market business model, become the most urgent task at the moment.

When this is a loss of day-to-day operations, superimposed on the more need to burn money price war, the current electric business has undoubtedly come to a crossroads: in the growing price war to speed up blood loss, gambling others to fall faster than themselves, or put aside the criticism, conspiracy to a healthy development of the market environment.