The electric dealer went to the market for a nap.

During the Spring Festival holiday, many consumers will go shopping as a way of leisure. Because the logistics distribution does not give the power, the electric business group has played the year nap.

Many businesses take advantage of physical stores, not only normal business, but also by the Chinese "over the year" festive vigor, launched a variety of promotional activities to attract consumers.

Just past the Chinese New Year and catch up with the Western Valentine's Day, and E-commerce giants are still unable to get rid of the "Golden Week" of the obsession, logistics and distribution of the power to let the electricity business group to play a nap. And a year in the low price of electricity dealers under the pressure of the traditional stores, during the Golden Week of the spring Festival to regain the scenery of the past, vigorously to promote the traditional department stores have a "prosperous" flavor.

Logistics of Chinese New Year is helpless

During the Spring Festival this year, most of the electric dealers in the website promised the "Spring festival without break." No. 1th Store official website clearly stated: 1th stores 24 hours not closing, distribution during the Spring Festival normal operation. But also to remind "due to the impact of the Spring Festival, north, northeast and east China Orders: The estimated delay of 3-5 days delivery; Amazon China has pledged to provide a free delivery service during the spring Festival, including New Year's Eve and lunar, but in individual areas it is expected to have an extended delivery time. Jingdong Mall Also during the Spring Festival commitment does not close, ordinary goods and electricity orders in Beijing, Shanghai, Guangzhou, Chengdu and other major cities still ensure normal distribution. Day Cat Mall Many brands of the official flagship store although the Web page holding the shop "not close" banner, but basically are in the status of receiving orders do not ship. Shop all the rest of the customer service, no customer service to provide advisory services, and clearly prompts all orders during the Spring Festival does not ship, the earliest shipments of shops in When初七because, some in the day even Yanji.

Industry analysts believe that the new year for the electricity business is a test, traffic and orders to rise sharply, and at the same time the express was stalled, most of the express business in the Spring Festival period are suspended, on the other hand, the national traffic is facing the Spring festival, making freight speed slow, more difficult, higher costs For highly dependent on third-party logistics of the electrical business site, once the courier company sang empty, the site usually can only fall into a temporary "lockout." For the construction of the logistics of Jingdong Mall, although the distribution of many large cities are no longer subject to logistics companies, but the spring festival during the lack of manpower is inevitable delivery slowed. Jingdong Mall Tianjin a delivery man confessed that the Spring Festival foreign delivery staff have gone to the new year, only the home in Tianjin is still in turn on duty, the speed is certainly not as usual.

Electronic ticketing Popular

According to Taobao data show, by Valentine's Day stimulation, flowers category in the Spring Festival during the transaction growth of the largest, up 10 times times, and per capita costs from last year's 175 yuan to 200 yuan. Relative to clothing, shoes, hats, flowers and other physical items, electronic ticketing and other virtual goods due to the impact of the express less, the holiday period is also particularly favored. Many young people go out to travel, from booking tickets, hotels to attractions tickets, will be on the internet a stop, and then with cheap electronic tickets to travel. During the holiday this year, the number of attractions, whether the turnover or the amount of the transaction, is doubled than the same period last year.

In addition to attractions tickets, online purchase of electronic movie tickets has become a habit of many people. Because this year's lunar film market is particularly lively, which also makes the movie ticket to become a long holiday online shopping market, a dark horse. According to Taobao statistics show that the festival within 7 days, a total of 222,000 film tickets, the number of transactions in the chain before the increase of 56%, compared to the same period last year, more than 162%. Among them, February 14 Valentine's Day, the film ticket sales of the highest.

Department stores to grab customers

During the Spring Festival holiday, many consumers will go shopping as a way of leisure. Many businesses also borrow the Spring festival during the Big Electric "nap" time, the use of physical store advantages, not only normal business, but also by the Chinese "over the year" festive vigor, launched a variety of promotional activities to attract consumers. During the Spring Festival, reporters in the city to see a number of shopping malls supermarkets, many businesses have played "50 percent", "full reduction" and other promotional ads. Often in the online shopping Miss Li during the Spring festival in the department store harvest quite abundant, "before are online to buy clothes, cheap and convenient." Spring Festival Express does not give force, online shopping basically stopped, plus the new year also have time to come out to hang out. I fancy a pair of boots in the mall, more expensive than the Internet, I checked with a mobile phone, the result is cheaper than the Internet, I decided to buy, so neither at home and so express, do not worry about the quality of the problem. ”

Although in the Spring Festival during the department store Shing, usually the electrical business has brought a lot of shopping malls not a small impact. Experts believe that the biggest impact of E-commerce on department stores is the price advantage. Even if it is a very ordinary clothes, the ex-factory price and retail prices are also three or four times times the difference. First-level, two, three, and even four-level agents such as intermediary Shengar, the price of natural rise. But, after all, shopping is a kind of experience economy, especially clothing, shoes and hats and other department stores of goods, physical stores have the power of the advantages is not to replace the experience, on-site services and goods to consumers on-site experience, is the real store and the key to the competition between the electric business.