The electric Merchant's Sea Amoy Road

Text/Huang Jianming micro-letter public number: huangjianming026

When a box after box of the sea Amoy car from the Pacific Ocean-the United States, flying over. I bought the net of the Sea Amoy strategy has been more and more big. Hai has also become a large number of electric business enterprises, to create differentiation, to build a high temperament of the important means.

The use of good sea Amoy, so that Hai can obtain high-quality goods in the way to become an electric business platform inside the strongest suction eye main. The major electric Shangdou have been tried many times and further deepened. The author today to say is for the sea Amoy: On the one hand, how the electric business is a step-by-step test of water, steady entry; On the other hand, the face of increasingly hot, enthusiastic about the sea Amoy market, the electric dealers have what kind of risk, how to face.

Hai has become a new growth point of electric business

The so-called Sea Amoy, is the seller from overseas direct human flesh back, or through the Postal Courier Direct Mail to China, for cross-border online shopping. The first concept was formed in Taobao, the concept of purchasing. Hong Kong purchasing, South Korea Purchasing, Japan purchasing, the United States purchasing, European purchasing and so on. The form is various and all-encompassing.

From the earliest start of China duty-free zone, shopping paradise-Hong Kong. All kinds of medicines, cosmetics, luxury goods and even garments and food in Hong Kong have become the most valuable sea-Amoy choice. To later Asia, Korea, Japan, and then to the other side of the United States, European sea Amoy. For the sea Amoy This contains a huge energy market, in addition to Taobao, there are many competitors coveted by the electric business.

Recently joined the Sea Amoy Electric Business Competition contestants are famous super "big sellers": Jingdong, Suning, Cat, Shun Fung, I bought a net, a shop. And the Sea Amoy category app, also occasion join the wave of the "Sea Amoy" war, brand name value is also soaring a lot. This February, the day Cat International website enabled domain name tmall.hk on-line, again layout "Sea Amoy" field, and Jingdong "overseas purchase", Suning Yi buys "the global buys" and so on "The sea Amoy" This piece of cake coveted for a long time.

Here special said a sea Amoy alternative battlefield pioneer, Cofco I buy nets, to food as a starting point, relying on the various advantages of COFCO group, I buy the net in the price of imported food and quality have a unique advantage.

Compared to other domestic food suppliers, COFCO of these overseas institutions have decades of overseas experience and resources, I bought a network and foreign food brands in the pure buy and sell on the various strategic cooperation.

In this context, I bought the net in the choice of the range of imported food and bargaining power has a greater space, directly bring food in front of consumers when the price is lower.

Cofco I bought a net United Eastern Airlines first foreign direct pick-up in the United States on June 13 arrived in Shanghai, this is the first time in China to take a "charter non-stop" way to purchase overseas goods, U.S. agricultural products in a new way, the fastest speed into China's 1.3 billion consumer market. After the merchandise landed, immediately through the sub-shipment to the car to Sohu cargo from the media, as well as technology and other media alliances to try to eat, let me buy a network of Hai car, for a week in the circle of friends to brush screen, with very low prices for a lot of opinion leader endorsement, also in exchange for a lot of opinion leaders fans concern, the effect is quite significant.

At present, I buy net imports of food sales accounted for nearly 30%, including both the own brand, but also directly from the Overseas brands imported food (including fresh, wine). I believe that the sea Amoy this special category, will be like me to buy nets, a store such a food network to buy a platform, occupy an increasing proportion, Hai spring.

Hai risk

1, policy risk

In the sea Amoy wind more and more fierce, the risk is also increasing. According to Customs interpretation: Customs supervision of inbound and outbound personal mail has two principles: one is the sender of friends and relatives do not belong to the commercial nature of the mail, the second is to limit the value of the principle of personal mail to Hong Kong and Macao area of each parcel is 800 yuan, while other countries are 1000 yuan, More than the above limit can not be issued in accordance with individual stamps. In the inspection mode, here also want to briefly introduce, mail by the postal enterprises after the scene, the customs X-ray machine do not destroy the inspection, and then the X-ray machine to find the key mail again to open and demolition inspection. So it is incorrect to say that the "50 dollar situation will be withheld" on the internet.

This shows that the large quantities of the sea Amoy, the first to face the risk of national policy, if you take a small number of the use of the unpacking, split every big parcel into a small package of tax avoidance, for large businesses may be saved for a while, but once the customs blacklisted, it is likely to follow-up a series of development is fatal, Even made the business impossible to carry on.

2, transport risk

Sea Amoy products, whether direct human flesh back to purchase or overseas direct mail. Transport all this sea Amoy inside an important ring, human flesh back to all in the carry-on baggage, and the airport for baggage disposal of rough, in fact, all over the world, all kinds of throw, throw the behavior of the torn baggage occurs. Once the goods are lost, there is no insurance, there is no security, all rely on the trust of the overseas human flesh back, in fact, is a pseudo proposition.

On the other hand, overseas direct mail, Overseas direct mail is now more from overseas purchase, transfer to the overseas centralized transit station, and then from the transfer to the domestic transit point, and then distributed to some ordinary courier agencies. In fact, more is a similar mechanism of the ancient post station, need to stay many times, and not the same courier to control, rights up very difficult, easy to let consumers lose confidence in consumption.

In the face of the above risks, many electric operators have taken measures, such as the cat will introduce overseas brands to the Cat International Open Shop, let overseas brands directly to the consumer, eliminating the middle of the uncontrolled link; Suning is the "Global purchase" direct mail to bring the goods into the country; I bought the net then United East Airlines Charter Air Transport "car", Not only can ensure the freshness of food, but also can be removed from human flesh brought back by the uncertainty factor, is "big sellers" are good solutions.

Conclusion: Sea Amoy become gradually mature, consumer power of the Chinese consumer's new shopping trend is no doubt. In the consumer more and more picky about the situation, Jing Dong, day cat, I bought a network of giants on each other, how to higher quality service, lower risk to go with high-quality Sea Amoy products, is the Giants should think, to layout things. Although the money is many, people are not stupid, Hai has come