The electric operator in my eyes

Absrtact: Regarding the operation, in the electric business Operation's new schoolmate, has had the discussion, and, regarding the operation from the basic concept, to each post collaboration result, also has had the comprehensive explanation. And in the process of real operation, we occasionally feel confused

There have been discussions about the operation of new students in the operation of the electric business, and there has been a comprehensive explanation of the results of the operation from the basic concepts to the collaboration of various positions. And the reason in the real operation of the process, we occasionally feel confused, it is because, we are on the internet, often too much attention to results and magnified data blinded the eyes, and resulting in the practice of the process, will be very tangled.

About operations

Many people think of the operation of the time, will feel that the data analysis is operating, merchandise up and down the shelf is operating, doing promotions is operating, and so on. Of course, I do not deny that the production of these results, are generated through the operation, but, each stage is different, for the operation of understanding and action, should be differentiated.

First stage: Operation and Operation

We all know that a steam train is able to move because someone is constantly adding coal and water to make it steam. And for a new project, what is the first coal and water? For the electric dealer, he must be regularly replaced banner, title optimization, up and down time optimization, landing page key category push to increase two jump probability, the establishment of commodity accounts and so on. And from these actions, the output of the result is to produce purchase, user behavior judgment, conversion rate analysis and so on.

Often these basic movements are sometimes overlooked. Because, we tend to be magnified by the data on the internet blind eyes, always think that they have done good enough, but the benefits can not be improved.

Phase II: Application and Marketing

In the first half of the year I went to Huzhou, with a local sales have reached 200 million of the traditional clothing owner Exchange (brand, shop is self-employed, very great), he gave me to share his experience in the operation of the physical store for several years:

1, I never do a new store to open the advertisement, because it is not my store the best state;

2, I also never do external media advertising, because I will save this money, put on the promise of the user is not satisfied with the return;

3, I put the shop in my target competitor side, his promotion more do a big, my business better, because my basic skills than his strong, user A comparison, all come to me;

4, whenever I have a real promotion, business is the usual number of times;

And these, for the electrical business? Most people will start thinking about how to sell, how to promote, how to hype and so on, but in the end certainly no fruit. Because, we tend to be hype, data, hot spots and so on to make the inner impetuous, always think that a come up, can be capable, because of the dry. From this, I understand the operation and marketing, as men treat women as romantic, to moderate, the basic skills of emotional management is not solid, the more the virtual head of the things, the more women do not care about you. And for the user! We've been in love with him.

What position do you call operation?

This topic, in the first year of graduation, also very troubled me, and in the actual process of work, also bothered my classmates.

In fact, operation is a system. He was like a Swiss watch-core, the appearance of the time pointer is moving, in fact, he is relying on the number of gears in the table to match the results produced. Thus, as long as you are a member of the entire project team, any work you do is operational, because we are jointly responsible for a result.

Thus, when we share responsibility for a result, the cumulative effect of each work is called operation. For users, what they see is the time pointer of a Swiss watch moving, and the more regular the pointer movement, the more accurate the time, the more carefully we operate.

Therefore, no matter the design of the students, class-purpose students, the promotion of the students are called operations, but the role of different functions.

Core issues in Operations

Often, when we start to have the enthusiasm to think, once the idea is very soon to think, the results will be!?

This is a kind of inertia thinking, can also be understood as the root of inertia.

The reason for this inertia thinking I understand the root of inertia, is because the idea behind the habit of looking at the results, people will see the more the assumption of the result will choose to give up. Because, in a project, everyone is for the kind of people they represent the shopping habits, create ideas, and once the idea of the creation of people will produce distorted results, so often feel, not reliable!

As a result, I have the following solutions:

All creative generation, then around the user set off, and not around the results, because all around the results of the idea, often will let people have doubts, and finally give up. So, do and do not do, how to do, how to promote the whole operation of the core process of the problem point, as a result, often only after the finished will appear, when the results, it is our summary of the beginning.

Concluding

Operation is a job that requires attitude. This attitude, the mentality of the ratio will be more than the actual work attitude accounted for a lot of, and often, smart majority of people do not do great things, but also based on the instability of the attitude, and ultimately led to the work attitude is not solid photo.