The electric quotient double 12 is playing is the concept

Taobao "To reduce prices" Jing Dong "white suit the United States" Suning "0 yuan buy" hanging foot consumers appetite

Our News (reporter Wang Linling shadow) Serme, small and beautiful ... This year's double 12 promotion, the electric Business website collective played the concept.

This morning, the electric business double 12 promotion officially kicked off. Reporters noted that the double-xi. big winners Taobao a change in the way of low prices, using buyers and sellers free bargaining method for concessions.

Other electric platform Although the traditional way of promotion, but also played a "concept." Platform Jingdong Mall dispatched the "beauty Delivery Group" Driving smart luxury car beauty, will and Jingdong delivery to the door-to-door customer distribution. It is reported that these beautiful delivery staff are mostly engaged in modelling careers, netizens will call them "white dress beauty".

Always do not miss any promotion of suning easy to buy, also played "0 yuan buy" slogan, competing for Double 12.

In Taobao, as of the morning, consumers for preferential products have reached 14.03 million, of which the business response to the number of preferential products 10.12 million.

In order to attract customers to the door, many sellers play http://www.aliyun.com/zixun/aggregation/31531.html "> Alternative marketing."

For example, a shop in order to prove its goods genuine, played a "fake one to pay the boss" rhetoric, red all over the micro-blog, a 3-diamond foreign trade children's clothing shop owner Niang also go for it, promised to sell 300 pieces of clothing, the boss of the south of the Naked dance style, "King of the Cross" shop also issued malicious words: "If sold to 1600 boxes , the boss will take all the male staff to dance hula, and upload Full HD video. ”

In addition to the "language not surprisingly dead" marketing practices, but also take the warmth of the route. Dozens of beauty shop launched the "Courier package" activities, that is, double 12 that day, in addition to the sale of the baby, the seller will also prepare a gift to the courier.

Morning, the reporter login Taobao, randomly on nearly 10 to participate in the double 12 price activities of the products are compared, of which the price is less than half of the 20 yuan, lower prices in 10 yuan accounted for most of the. The price of women's clothing, cosmetics mostly.

But the buyer "to price" enthusiasm is still not reduced, a cotton suit although only dropped 5 cents, but the transaction records show that from yesterday morning to this morning, a total of nearly 90 sold, accounting for the store nearly one months sales of 20%.

Interpretation

For this "price reduction" approach, this morning, Alibaba Group chief strategy officer Zeng said, net shopping contains content is not only low price and discount, "Taobao 1212 want to give consumers different experience, show more is small and beautiful, more colorful, story, moving and the creativity of sellers." ”

Some insiders believe that, although this Taobao double 12 sales promotion is not as good as double 11, but consumers and sellers of independent pricing of new ways, may once again stimulate consumption.

Link

Shanghai people spend most of their time chasing girls

As of 10 o'clock in the morning, Taobao 1212 activity data show, according to Consumer browsing personality label situation, Beijing people reach the best "curtilage people", Shanghai people become "sister master."

Data show that Shanghai people to "the younger sister 10 great weapon", "Ten gentle Gifts" such as bubble Sister sharp weapon label concerns far more than other cities, each million people have 28.7 people to see the "Sister 10 Big Weapon" topic, ranked second and third in Hunan and Zhejiang.