The electric quotient is replaced by O2O eventually, do not do O2O enterprise will die

"Electric quotient is replaced by O2O, do not do O2O Enterprise will die", this is Ma Yun said. It is not hard to see that 020 of the business value has been favored by most people! China's online booking industry as a representative of China's e-commerce industry, the emergence of O2O, the hotel booking industry to become more convenient. In fact, before the O2O model was proposed conceptualization, this model has been a pioneer, the former as established in 1999 Ctrip Travel Network, art Dragon Travel Network, such as focus on hotel booking industry's website.   As the online tourism market giant Ctrip Recent performance high-profile, seems to tell "everyone": Your market share, no, are Ctrip's market share!   Why so said:   Ctrip has already covered the upstream and downstream industry chain many areas, in addition to hotels, air tickets and other traditional areas of travel, take the cicada travels, will be the introduction of the plate also included in the bosom.   recently suddenly took a stake in the cattle and the same course, due to see the advantages of the team tour and the same journey of the ticket business advantages. Now its business has covered the hotel, air tickets, train tickets, scenic tickets, team tours, vacations, business travel, Raiders, car, group buying and other fields.   Above these are not enough! Ctrip "big guy" title is well-deserved, Ctrip announced on May 25, located in Beijing Galaxy Soho Center, the first tourism experience shop officially opened, is really the realization line under the two hands grasping, truly perfect the enterprise O2O chain. This is also to tell "everybody", I both hands should be "big guy"!   industry is clear that hotel reservation has been the main source of income, Ctrip earlier published 2014 quarterly earnings, net profit fell 25% year-on-year. The 2013 online tourism market price war, so that almost all of the OTA in the war on the loss of profits, serious also appeared financial losses. Industry insiders said that Ctrip wants to maintain high growth, stable status and even a higher market share, it needs to sell more products, also need higher input. For example, in the hotel business to increase group purchase, establish direct sales and so on.   How can other enterprises break through?   At present, Ctrip is the biggest among the most undeniable, but the tourism market is so large, with where to go, simple, such as the rise of the upstart, the future is who the market may be! The key to the core competition is the user, who the user needs to grasp, to bring the value of users, nature can be a cup of soup.   Product Manager Do you often pick up complaints from customers on the internet and then work together to explore how to solve user problems?   Can your products make customers scream? In other words, is there a fan of yours? Ctrip do anything, do also have a model, do not spell the big guy, then you can do "small and beautiful", from the industry, products, target people to subdivide your market, along with the development of mobile Internet, can quickly spread your business and product characteristics , the key is that you need to use the right, to find your accurate customers. So no exaggeration to say moveThe internet has accelerated the growth of small and beautiful companies, while the "small and beautiful" bright future lies in O2O, do you seize the opportunity?   for the company brand shaping and service, you have done meticulous? Today's consumers are very picky, demanding very high! If you can't provide a more professional, valuable product that doesn't form a brand and service awareness in the user's brain, please think with your team or hire a good product manager.   said in the end, in fact, to do products, still need to solve the problem for users, to meet their diverse needs. Although Ctrip has unmatched market advantages, but if blindly expand the "territory", rather than product innovation and service optimization to do kungfu, want "a solo show" Road is still far. The same is true of the nouveau riche who have entered the hotel reservation industry.