The electric quotient need domain name dangjie.com "The street" the Flower Falls who home

Domain Name City (domain.cn) October 22 News, a few days ago, in the field of electrical business has taken place in a very attractive thing, the need for electronic domain name dangjie.com was high price low-key acquisition, "Street" that is the meaning of the streets, the home door shopping, so that the world does not have difficult street. and "Fair" pro like twin brother General, concise, Italian Gai, is the industry's best. Industry experts have analyzed that this domain name at least 6 digits, "Street network" will be launched by Angel Investment favored, become a very competitive electric business tomorrow star.

It is reported that dangjie.com to Hunan Hengyang, from the domain name whois information display holder named Huang Kai, is a well-known local internet business owner, has "Hunan Hengyang domain name Investment first person," said the hand known domain name: 0734.com (Hengyang area code) hengnet.com (Constant network) daiai.com (To Love) hyqss.com (Industry search) xiangmeng.cn (Xiang Dream), such as a collection of valuable domain names.

Discussion: Why are we keen to buy domain names at high prices?

Wanda Group in September 2014 successfully acquired "Wanda" double spell domain name wanda.com News in the industry blew up the pot. It is understood that the buyer of the deal for Wanda Group Prince Ye constructed, rumored to be as high as 60 million of the sky-high group is the main domain name "Wanda" wanda.com Visible, "China's first rich second generation" is indeed a remarkable shot!

Case one: Hunan Step by step high group has already secretly acquired brand domain name bubugao.com

It is understood that step by step high in December 2013 has been introduced step High Mall (bubugao.com) set up step by step high e-Commerce Co., Ltd., an independent subsidiary of the business model officially into the field of E-commerce. The company plans to use PC Mobile phone app+ Micro shopping mall and other online channels, combined with all the stores, warehousing logistics resources, the implementation of the entire channel, the whole industry, the whole category of O2O strategy. The main objectives are: the integration of multi-channel resources, such as mobile phone app, PC, Micro shopping mall and offline existing channels, through the line under the online marketing promotion, and finally achieve the business Super category, department stores category, life Services, two-line retail.

Case two: Lei spend huge sums to start domain name mi.com

According to online understanding, a few months ago, Millet mobile phone official domain name has been changed from xiaomi.com to Mi.com, and the acquisition of new domain name costs as much as 3.6 million U.S. dollars (equivalent to about 22.44 million yuan). See this news, perhaps a lot of people can not understand this move of millet, but undeniably, a simple image easy to remember the domain name for a corporate image and publicity has a pivotal impact. A good domain name can save 90% of advertising fees. This is especially obvious to the electric business enterprise, therefore has promoted the many electric business enterprise to invest in the domain name choice and the acquisition.

Case THREE: Jingdong acquisition of JD.com, not a person to do wedding clothes

Jing Dong March 2013, formally put www.jd.com and jingdong.com into use. Jingdong before the domain name is 360buy.com, it can be said for an electrical business, slightly inappropriate. First 360buy does not conform to the Chinese domain name input habit, the number + English is difficult to remember. Secondly, there are many small shopping sites in China with the Beijing-east Wind, set up a large number of "digital +buy" domain name, it is likely to lead to consumer confusion. The last point is--360 turned out, many consumers are mistaken for 360buy is 360 of the platform, Jing Dong accidentally for others made "wedding clothes." And 2013 after the replacement of the domain name, more direct, easy to remember the domain name also helped to strengthen the East Beijing's own advantages.

In addition, E-commerce site domain name acquisition case there are many, most of the dual-focus, such as: Suning has been acquired: souning.cn/.com a full set of protection, not to let flow in vain. Poly Beauty products enable: Jumei.com double spell domain name. Dangdang recently highlighted its dangdang.com new brand. The same way network acquisition: Tongcheng.com, and recently tens of millions of acquisitions ly.com. Giant Heng Network acquisition dangjie.com and so on.

This further illustrates that the power quotient of the site between the contest and highlight the contrast, often from a domain name began. The domain name is like Enterprise and website's business card, represents the enterprise and the website image, the enterprise in the domain name strategy attaches particular importance.

In recent years, the growth rate of e-commerce turnover has maintained rapid growth momentum. Especially the network retail market is developing rapidly, reaching 1.311 trillion yuan in 2012. And 2013 days Cat "11 11" shopping carnival Alipay turnover amounted to 35.019 billion yuan, but also let people see the development of China's network retail market great potential.

Comprehensive above, the current domestic E-commerce field has entered the golden age of separation, and, with the popularity of online shopping, the future will become more and more popular network, the big company will become more and more, and still have a lot of E-commerce site distribution network shopping market, The electric business domain name also will become the enterprise terminal to buy one of the objects, a good domain name, is the electricity merchant website to dabble in the electric business domain good beginning.