The electricity business is in bloom for a year.

Jingdong Mall completed 700 million U.S. dollars financing, Suning appliance renamed Suningyun Business ... The start of this year, electricity business on the show. Yesterday, China's E-commerce Research Center predicted that this year's electricity business investment is expected to usher in the thaw period, the habit of burning the money of the enterprise is expected to achieve profitability.

Chinese E-commerce Research Center monitoring data showed that as of last December, China's online retail market transactions amounted to 1.3205 trillion yuan, an increase of 64.7% per cent, is expected to increase sharply to 1.8155 trillion yuan this year.

VC/PE In 2012 more cautious investment in the field of electronic business, disclosure of investment volume and investment amount dropped sharply. As Jingdong Mall won 700 million dollars D round of large-scale financing, VC/PE to the electricity trader's enthusiasm rebound, the investment electricity trader will be more active, the electricity merchant financing merger is more frequent, the new round "financing competition" or will open.

Statistics show that in the third quarter of last year, the total amount of investment in the electric enterprises was mainly concentrated in the 100 million-500 million yuan, this year the amount of single financing will be further raised, the annual financing amount or innovation.

It is worth noting that the businessmen who used to burn money showed signs of profit at the end of last year. For example, four quarters last year, every customer Prudential announced quarterly profit; last December October, the full network said that its September first to achieve break-even and profit 1 yuan, become the industry's first profitable enterprises. China's E-commerce center predicts that customers will shift their focus to "profitability", which is expected to become a "profitable year" for the industry.

At present, including Jingdong Mall, Suning and other large electric business platform sales performance are in the rocket speed climb. But at the same time as sales are growing, most of these companies have not yet realized profits, and even the outside world as a profit-making yell. Large electric dealers have been making big moves this year in an effort to achieve a profit plan as soon as possible. Electric business experts believe that large electric dealers through the open platform, to the platform sellers Export logistics, finance and other resources, will be an important way to achieve profitability.