The electricity business war has just rested, the tour price war again

Hainan Double Fly 5th Tour, "Where to net" quote 4080 yuan, "Mango net" quote 3216 yuan, "passers-by cattle net" quote 2428 Yuan ... Mid-Autumn Festival, National Day, two-day long holiday nearly, major online tourism sites and the war, the killer is still the price.

The same line, the price disparity, behind the domestic tourism network giant extravagantly to fight for customers. Ctrip has just announced a 500 million-dollar marketing budget authorization, will be a one-year "monthly, daily low price" low price promotional activities. "Where to go to the net" then announced the investment of 30 million U.S. dollars to create an intelligent tourism service platform, free of charge to all travel online suppliers; 90 million yuan to follow up with Cheng; leisurely travel network also played a "8 years to let 80 million" banner, art Dragon also put words will price war blood spell in the end ...

This scene, with the former Jing-dong, Suning, Gome in conjunction with the "electric business War" how similar! However, a regrettable fact is that, since August 15, the "price war", Nanjing Municipal Bureau of Industry and Commerce 12315 Complaints and Reporting center received a related complaint 209.

Heavy price, light service, the "front" of the electric business war, obviously did not become a travel site "mirror". Ctrip Tourism Business Department deputy general manager Yong said, "the current domestic overall level of tourism consumption is still relatively low, many tourists are sensitive to price, large-scale promotional can stimulate consumption, attract large numbers of tourists to transfer online booking." "The meaning of the words is still" price determinism ". This view sparked widespread concern in the industry. Nanjing Punctuation Travel agency general manager Schaipie said, some travel website relies on the money, unexpectedly to the double fly 5th Travel reported 1500 Yuan Ultra low price, completely cannot have the profit space, this "the loss showmanship" The practice, has "broken the Guild". The Nanjing Consumer Association is concerned that the "two-section" period, the tourism price war will lead to more quality complaints "sequelae."

Nanjing Tourism Association people said that compared to ordinary goods, tourism products pay more attention to human experience and intuitive feelings. Through the network terminal to buy tourism products, the quality of service requirements are often higher, the site's Low-cost sales strategy to reduce service quality as the price, will produce negative word-of-mouth effect, that is, attract more customers, the market reputation is worse. For consumers, more willing to see the network giants play a veritable war service warfare, with genuine service competition to form a benign market, is the most benefits of consumers.

This reporter Wang stop our intern Wang Mengxi