The electricity market has created a great temptation for consumers and investors

From this point of view, the spoiler is both a reformer and a new person. Jingdong Mall as the representative of the electricity quotient, in the electrical business developed and online shopping convenient and fast, has shown the future trend of the network. In the face of the irreversible trend of online shopping, what are the opportunities for future electric operators?

With the development of the Times, people's recognition of the way of shopping, the traditional online appliance chain stores of the large-scale effect is showing a decline in development. Among them, Suning appliance (002024, Stock bar) released the first half of the 2012 Performance Express, its first half of the total profit is only 2.2 billion, fell by about 34.7% last year. Gome is also in trouble, and Gome is expected to get a net loss by the end of June this year. This is also gome in 2004, the first time since the listing in Hong Kong, a mid-term performance losses. With the different, the network shopping in the traditional entity shop "fall" at the same time, ushered in is constantly "to force". 2011 China's online shopping market transaction size has been as high as 773.56 billion yuan, the 2010 growth of 67.8%, accounting for the total retail sales of consumer goods 4.3%; the 2012 China online shopping market will reach 1.184 trillion yuan, up 53%, The proportion of total retail sales of consumer goods will also rise to 5.3%. This shows that the electronic business era is gradually approaching, online shopping has gradually become the first choice for many consumers, and the purchase of home appliances has become an irreversible trend.

The shift in consumer vision reflects the change in consumption, but also to the electricity market brought great changes, Jingdong Mall took the lead, "price war" turned out. In fact, this price war is not difficult to understand, traditional physical stores because of the store and the existence of rent, so maintenance costs are obvious. and online shop or online dealers because there is no physical store, so avoid large substantial operating costs. In addition, the price war initiated by Jingdong is actually a line of war under the channel. For electrical appliances, it can be said that the channel for the King. Even the founder of Bezos, the famous American Electric-business website, said: "For the electrical business, the channel can often play a crucial role." "Indeed, suppliers guarantee the supply of capacity, while the channel is to ensure that the market is smooth." Obviously, whose price is lower, can bring more benefits to consumers, but also prove their advantages in the channel. The reason why the BoE dared to play a price war, you can imagine, there must be a stable channel support.

In fact, in addition to channels, the price war is still unavoidable. Because the traditional home appliances market profiteering is ordinary people can not imagine. "If you want to know the cost of the product you are buying, divide the market price by three," said the Internet. "For example, the retail price of a computer is 6000 yuan, it is likely that the cost of this computer is only 2000 yuan." Consumers may ask, "What is the extra 4000 dollars?" As already mentioned, traditional offline stores, because of their stores, generate a variety of physical costs, which vary according to the circumstances, and in addition to the retailer's profits, which are sometimes staggering. Even 9 cents into the socks can be 20 yuan to sell, and sometimes can sell to 30 or even 40 yuan, this windfall is conceivable. Home appliances industry is more than that.

Liu Dare to bombard the line under the electric appliance market profiteering, one is this windfall indeed exists, another point is that he is playing the market and industry spoilers. To some extent, the spoiler is both a reformer and a new person. Plain as the water market, because of the emergence of spoilers and become more ripple, but also because of this, the market only reflects a stronger mobility and dynamism, market activity is often driven by the important factors in the development of the industry. As if the original Qihoo 360 founder Zhou 祎 messed up the antivirus industry, the public today to use the free anti-virus software. Jingdong's domain name is 360buy, also happen to have a 360. It seems that the future of the electricity market will be due to the existence of this 360buy, and the tremendous changes. Obviously, in the online shopping tide hit today, online dealers will seize the opportunity, the future of the electric business will usher in a new development.