The electricity merchant becomes the traditional enterprise transformation consensus: the problem to be solved but flaws

Despite repeated earnings challenges and quality crises, E-commerce is still innovating China's commercial market with unprecedented gestures. Whether for online shoppers or businesses, E-commerce is no longer just a display of the traditional retail comparison of the show-type data.

From Alibaba only, when, Tencent and other Internet enterprises value, to Suning, Wanda competing into the bureau, and then to the two representatives, members of the Committee to make suggestions on this, the electric business continues to become the industry's biggest upsurge.

Traditional retailing is the enemy of friends

Enterprises have competition, but the industry should be in harmony, the electronic commerce has a great hostility to the traditional retail industry attitude change more reasonable. New Year has just passed, many offline retail enterprises have to raise electricity quotient.

Suning Appliance in the first month Noughties announced renamed as Suningyun Business, to the previous to suning easy to buy the main idea of the electric quotient upgrade. Almost at the same time, Wanda Group electric Business platform will be listed on the news spread.

is not only a first-tier city of large retailers, in Henan Luoyang, a local home appliance retailer Rong Wei Group, also decided to expand E-commerce, will be the entity shop staff all diverted in the Rong Wei Material Center, service Luoyang Network logistics. At the same time close two thousands of square meters of physical stores. Jongwei Chairman Che Bingheng in micro-blog sigh, "Now who's physical store more, who will increase the loss."

"After several years of rapid development, China's online shopping market began to mature gradually in 2012, and the transformation and integration of traditional commerce into e-commerce has become a common understanding," said Eric Kingston, the consulting analyst. In particular, last year, the cat and Taobao continuously set a single day of 19.1 billion yuan, the whole year over 1 trillion yuan staggering figure, the traditional enterprise is a great stimulus.

Perhaps the bigger stimulus is that over the past five years, China's online retail sales have grown at an average rate of 99% a year, and the famous "double 11" shopping festival, from 50 million yuan a day to more than 10 billion yuan, took only three years.

According to the latest data released by China Internet Network Information Center, as of December 2012, the size of China's online shopping users reached 242 million yuan, the Internet shopping usage rate increased to 42.9%. According to the January report of the China Business Federation, the growth of various domestic retail business, online shopping has been for many years to maintain the first. 2012 Online shopping market transaction size has exceeded 1 trillion yuan, accounting for social consumption of total retail sales of the proportion exceeded 6%. At the end of "Twelve-Five", this proportion is expected to reach 10%.

Nowadays people not only buy clothes and shoes on the internet, but also become the trend of buying furniture, building materials, IC components and jewellery parts. Representative enterprises have branch through the core city, this China's first IC components of the electric power, is the country's largest IC components Distributor branch (Nasdaq listed in 2005) of the company, in 2011 to enter the electricity business, due to the field market plate reached 2 trillion, and its ability to bring the value of the industry chain more far-reaching and extensive, it is learned that its E-commerce model can be upstream of the first line of the brand to provide small and medium-sized enterprises, through the electric power to help small and medium-sized enterprises to Shanzhai, therefore, its on-line one year will exceed 1 billion yuan, the target of 5 billion yuan It is expected that five years will build another production circulation of Jingdong.

The Government is increasingly attaching importance to

Traditional retail transformation is the way to survive, and government departments have repeatedly mentioned the consideration of economic model upgrades.

Recently in the "two sessions", E-commerce is a hot topic. Shanghai Municipal Party secretary Han Zheng thought: some physical shopping malls into the display counters, business model is undergoing profound changes, how Shanghai should face; Hangzhou Mayor Shao Jianwei said in the government work report, 2013 Hangzhou will explore new consumption patterns, vigorously cultivate network business, do strong e-commerce industry chain, Encourage residents to expand online shopping; "Guangzhou to accelerate the development of E-commerce Implementation Plan (trial)" has been released, from 2013 onwards, Guangzhou will be five consecutive years to invest 500 million yuan to support e-commerce development.

This kind of upsurge continues to the national "two sessions". "We can use E-commerce as a new way to expand domestic demand. "CPPCC members, Zhigong Central Xu Xiaolan introduced, the current many shopping malls become e-commerce" fitting room "for the traditional business, the transformation of business ideas and models to adapt to new consumer trends has been the meaning of the problem.