The electricity merchant big guy is aggravating the clothing tail goods only then the golden period will be past

From a joke to understand the Chinese http://www.aliyun.com/zixun/aggregation/35549.html "> Business Competition Way:" The Jews in a place to open a gas station, business is particularly good, Then the second Jew came to open a restaurant, the third Jew opened a supermarket, this piece is very prosperous. Chinese opened a gas station business is particularly good, the second Chinese must open a second gas station, the third, the fourth vicious competition everyone has no play. ”

Since the second half of last year, the only product will be like a dark horse, so that China's business of the industry to surprise-only the goods will bring the blood market quickly began to profit, the stock price unexpectedly exceed Dangdang! As a then, the only product that has always been low-key will never be hid;

More than that, according to the apparel industry, the electrical business people said that this year before and after the Spring Festival, everyone in the speculation tail goods concept. I consulted the industry on the concept of tail goods and inventory, and got the following answers:

1, tail Goods: Many international brands are OEM, OEM generally have with single personnel in the on-site strict control. including raw materials, and inspection of goods. Powerful celestial people open a small shop, will therefore do Psycho said: "My shop is levi\ ' s tail single, is the workshop director secretly more than 200 pieces."

2, the industry revealed that the market circulation of "tail goods" mixed with a large number of counterfeit, counterfeit brand clothing, and even some foreign garbage. Therefore, entrepreneurs in the tail goods business must be cautious.

3, Inventory: Inventory and tail goods are not the same meaning, inventory is not sold out of goods, the backlog of merchandise. In the early years, many apparel companies seemed to do a good job, did not make money, because they earn a large number of inventory! Before the stock is converted into renminbi, nothing is in stock.

4, a quarter of the goods according to last year, the next single 1 million pieces, the result only sold 800,000 pieces, that 200,000, by market value may be 16 million yuan, the cost has been recycled, that 200,000 is the net profit,-even 50 percent sales is also 8 million pure profits, but if not sold, the manufacturers still do not earn. So why the season, will be a big discount to jump to vomit blood price, at that time every penny is net profit. This is the secret that only goods will be profitable.

5, only the goods club so-called tail goods or inventory is actually marketing strategy, of course there are some brands of stock and over season goods, but at the same time, there are some active brands of the season goods (new), manufacturers will not give up the sales of the platform, they can be dedicated to the product will be set, A group of goods that differs from a physical store or other sales channel. To prevent the impact on other sales channels.

From this, we can push the performance of the big Crocodile Beach brand special sale to the only product will impact:

First, the only product will have its own unique place. Take the only product will always be known in the industry to buy a team, the only product will be the core of the purchase of a professional system, do not think is the quality of people, but a set of professional system. Therefore, in this core link, even the big crocodile may not be able to from a professional point of view to overcome the only product.

Second, however, for the only goods will, the overall market opportunities have changed. In the 2005, clothing Barons said: "All Chinese service companies are closed, and the stock is enough for Chinese people to wear for six years." But in recent years the inventory has been heavily consumed, the tail goods have not had the previous years of price and quantity.

Third, sourcing: xx See only goods will make money, what tail goods, inventory to sweep, then only the cost of goods will rise without suspense. This is a really good thing for the garment industry.

Iv. flow costs, the past only products will be exclusive to do their own characteristics, now xx are going to play, then only the quality of goods will be diluted, the cost must rise.

V. Personnel costs: XX are all to do the brand to sell, so the value of the buyer will soar, resulting in a sharp rise in the cost of personnel.

VI, the quality of products can not be guaranteed, the customer has been the scale of the disease of the quality of goods will be more decline. Example: "Fly comments Chengdu Netizen about 14 hours ago--bought only goods will things, price is cheap, but a lot of things are back non-delivery or imitation goods, cheap goods, and now have given up the only thing." Only goods will be returned very troublesome, a return back and forth of the postage to customers out, money back is very troublesome, can only be returned to the account of the goods will be transferred to the card, the funds occupied for several days, to find the logistics services are not good, Beijing Dongsheng in the service, the cat things more often in these places to buy. ”

Seven, all electric dealers can not avoid the clothing quality of the big problem. Entity purchase can be on-site inspection. Online shopping apparel and electronic products, food beauty makeup are not the same, those are able to quantify the standard production, as long as the brand, you can not determine the bottle and that a bottle of what subtle differences. But clothing can, for example, a few more threads, a few buttons loose, are quality not clearance.

Based on the above analysis, I think the only product will be distinctive, but there are natural deficiencies in the thickness of the business. Increasingly fierce market competition, a recruit has been difficult to eat the world, innovation and self-revolution to become the only way out.