The electricity merchant fights the smoke to rise again, and spreads from the line to the line completely

　　to respond to competition , complete the year 20 billion yuan sales target , Suning easy to buy announced yesterday, will start the Beijing strategy, the first Test water line under the online Synergy mode, including 3C category price promotion, Service network highly collaborative and special preferential policies such as investment promotion, in the physical stores and E-commerce two channels on the market launched impact.

Suning Electric Appliance Vice Chairman Weimin said in the press conference, Beijing Raiders as a national pilot, the goal is to reach the Beijing line in the year of the total scale first, Beijing Suning easy to buy from now to the end of 2013 to achieve tens of billions of sales scale, become the electricity quotient area share first. At the same time, the pilot Beijing strategy will also form a system line under the coordinated business model, the latter will be to Shanghai, Guangzhou, Shenzhen and other regions to replicate.

Reporter learned from the company, industry Authority statistics show that the two quarter of this year's core data, Suning easy to buy sales in the quarter growth rate of a sharp lead peers. Su Ning Tesco executive vice President Li Bin said that the first quarter of this year, Suning easy to buy mainly organize adjustment work, not exerting force. But in the two quarter began to use only the simplest price warfare means, has achieved three times times the industry average growth rate. The second half with the team's running-in mature, the category of continuous enrichment, marketing ability to improve precision, service improvement measures continue to be in place, will make suning easy to purchase the stamina more and more prominent. As long as the second half of the two quarterly sales have maintained more than 70% of the chain growth rate, suning easy to complete the annual 20 billion yuan goal is not a problem.

It is also understood that the beginning of August, Suning easy to buy financial products channel insurance business has been online. In the future, Suning will also be in the pharmaceutical products, food and other aspects of exerting force.