The electricity merchant price after the war all is the user complains the peak complaint nearly 93600

Source: Internet
Author: User
Hangzhou, March 11 (3.15), China Electronic Commerce Research Center (100ec.cn) today released the 2012 China E-commerce user experience and Complaints Monitoring Report (hereinafter referred to as the report), the monitoring data show that 2012, through the online submission, telephone, mail, Instant Messaging and many other forms, a total of users across the country to the E-commerce complaints nearly 93600.

At the same time, the report also shows that the country's large-scale electric dealer price war no less than 10 times, each price war after the half a month or so, are the peak of user complaints. Among them, the network shopping complaints accounted for 55.4%, the network buys for 21.32%.

Faced with the growing number of online consumer complaints, China E-commerce Research Center, assistant analyst Yia Jianfang that users of the online shopping requirements in the continuous improvement, the past extensive service model can not meet the user's shopping needs. "This requires the electrical business enterprises in the user orders, payment, logistics distribution, return and exchange after the sale of the full flow of services to improve customer satisfaction, enhance user shopping experience viscosity." ”

Reporters noted that in a number of online shopping complaints, mainly focused on the refund problem, energy-saving subsidies, account theft, false promotions, goods to slow and so on. Among them, energy-saving subsidies, account theft is a serious problem in the 2012, such problems in 2011 is relatively small.

The report also shows that many existing online shopping problems, in the Taobao/cat (mainly Consumer-to-consumer bazaar sellers and part of the brand sellers), Dangdang, Bowser net, Amazon China, Gome On-line (gome) and other domestic well-known shop sites are particularly prominent, and these sites are also included in the " 2012 Ten hot spots online shopping complaints website.

In this regard, Yia Jianfang analysis that the number of shopping site complaints and its order volume has a great relationship, the general trading volume of large users of the site to complain about the probability of relatively large. The attitude of each electric dealer's website to deal with the feedback of users ' complaints directly determines the user's shopping experience.

Yiu Jianfen, for example, Amazon China, new eggs China, suning easy to buy such transactions less than the site, in dealing with user complaints feedback is more active, and Taobao shop, Dangdang, Bowser net, only products, such as Web site transactions, in the processing of user complaints feedback is more passive, the user complaints are often ignored, very indifferent.

In addition, it is noteworthy that in 2012, the group buying industry into the shuffle stage, many group buying site in the competition to exit the market.

According to the report, 2012 network group buying complaints accounted for 21.32% of all e-commerce complaints, after online shopping. Fake group purchase, account theft, refund issues, slow delivery, shrinking services, buy sale leave, invoice issues, product quality, after-sales service is the most users of the issue of complaints.

Among them, Gao Peng Net, handle NET, glutinous rice net, ally buys a net, litters Regiment, 24 coupons, seated net, regiment treasure NET, 58 group purchase, tick group is appraised as "2012 Ten Hot Network buys a complaint website".

In this regard, China Integrity Network Group buying alliance Secretary-General, China Electronic Commerce Research Center Director Lei that 2012 is undoubtedly the group buying industry ups and downs of the year, mergers and acquisitions are the theme of the group buying industry song. In the fittest market rules before, group purchase site only take root to do user Service, can in the industry big shuffle in stand.

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