The electricity merchant price war turns to subdivide the domain

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Unlike the 2012 price war, the 2013 price war pay more attention to cosmetics, 3C home appliances, books and other key segments, the price war is no longer a whole category coverage, but a targeted breakthrough.

The beauty of the product and music Bee Cosmetics battle, Xun Network and launched a high-profile home appliance City Channel, and Tencent's QQ net purchase is not to play price promotions, to host the spring new start activities. On the other side, Dangdang announced 400,000 kinds of books 50 percent caps, the same period, Jingdong Mall launched the "Spring Awakening All Life" books, audio-visual promotional special, Suning easy to buy again "book 0 Yuan Purchase", the book Field price war again.

We can see that with the 2012 vigorous 8 15, the Double 11 price war is different, the 2013 price war pay more attention to cosmetics, 3C home appliances, books and other key subdivision areas, the price war is no longer a whole category coverage, but a targeted breakthrough. At the same time, the price war from the higher margin of 3C appliances, cosmetics extended to the lower margin of the book market, once again proved that the domestic electricity market competition further intensified. From money to suppliers to the market, the electric business industry is playing a race speed, and prices and services in the short term to win the market key, the price war further escalation.

According to the author's observation, the price war is usually concentrated in the middle of the year or the end, the beginning was seen as a platform strategy release and recuperation period, which also made the beginning of the year to become the electricity dealer price war gap period. From the beginning of this March, the price war on the busy from cosmetics, 3C appliances burned to the book field, but also in the marketing gap for the media and users to seek attention to a way. As the Yin Ruje of the electric business sector intensified, it was estimated that the price of electricity dealers in 2013 would continue throughout the year, according to the 5-bought CEO. Although the author has predicted that if Jingdong Mall 2013 can be listed, the vast number of consumers will not have such an affordable online shopping experience, but now it seems that this year is also a good time for online shopping.

In fact, I think, if the overall 365 days in the promotion, it is no longer a promotion, and really do a good user experience is the key to competition. To Xun the price of active compensation for the "Price Guarantee" service, for example, its commitment to consumers in Xun purchase to meet the relevant provisions of the goods within 24 hours if there is a price reduction, Xun will be the initiative to compensate the difference to the consumer account. From the consumer's point of view, such a guarantee of the difference seems to be more than the whole day to buy more at ease.

Dan