The electricity merchant price war's smoke is moving from the line to the offline entity shop spreads

Suning Electric appliance in Beijing announced that will test the water 3C product line the same price promotion mode. Starting in mid-August, consumers can also do online parity when shopping, if found below the store prices of goods, stores will immediately price adjustment. The strategy is first tested in Beijing, followed by the promotion in Shanghai, Guangzhou, Shenzhen and other front-line cities.

Suning move is interpreted as the industry to Beijing East, Jingdong Mall in Beijing, 3C products is the largest category of its sales, suning in Beijing first implementation of 3C product line under the same price sales strategy, Rob Beijing East 3C Market share intention is obvious. Weimin, deputy chairman of Suning Electric Appliance, said in his speech that some enterprises in the way of operating losses to create growth myths, to attract investors to continue to blood transfusion, the line continues to develop the line, must be a person to maintain the board, which is a typical way of MLM. For suppliers in Beijing, Suning will provide the shortest 7 days of the settlement cycle, subversion of the current 60-90-day settlement cycle of the electric business Platform unspoken rules.

It is understood that, although Suning easy to buy announced the first half of the completed 5.9 billion yuan sales, and maintain a quarter of 70% growth, but the outside world for its annual sales target of 20 billion yuan still expressed doubt, there are analysis also said that suning line under the lines of their own "fight", for this, Su Ning said that the price war is a long-term strategy for suning, To maintain the price advantage of the normal.