The electricity merchant sweeps the code to create the festival, the force pushes sweeps the code to consume

Just past the "38 section", "Sweep code consumption" has become a micro-trust friend Circle Hot Topic. Supermarkets, everywhere with a mobile phone to the commodity bar code "sweep" of young people, because this can not only "around", but also enjoy the electricity dealer subsidies, to buy goods at the lowest price. Following last year's "double 12" Ma Yun huge subsidy to pay treasure swept the line after the business, this year, "38" Taobao again heavy "make festival", push sweep code consumption.

"Sweep a sweep" barcode has a discount

March 8 9:00, Alibaba "38 Sweep Code Life Festival" officially started. Just open the mobile phone Taobao, with the upper left corner of the "sweep" of the relevant commodity bar code, you can buy goods at preferential prices, and enjoy door-to-door service.

The Citizen Chen is a new Bei District a foreign company's white-collar, heard "38 knots" Taobao launches "sweep code Half-price" activity, although the day Changzhou temperature is low still raining, she still drove to the big run sends the supermarket closes the river shop. Into the store, found that the young people particularly much, almost a smartphone, and sometimes someone to the shelves of goods sweeping code. "Say that this 24 cans of Coca-Cola, supermarket price of 56 yuan, mobile phone scan can find the cheapest as long as 49.8 yuan, but also door-to-door, to save their own large package of small bag take home trouble." ”

Taobao posted a group of preferential products on Weibo, cleaning shampoo, laundry fluid, edible oil and so on in the home, so it went straight to the supermarket. "On the shelves of a crazy sweep, Ms. Chen empty-handed out of the supermarket, Taobao shopping cart is full, but also enjoy 100 yuan preferential subsidy."

"After", "after 00" into the main sweep code

Traditional supermarket stores, has always been the main battlefield of the mothers shopping. On March 8, the supermarket seemed to be the world of young people. Taobao official data show that in all the people sweeping the code, "the" is the absolute main force.

Statistics show that in Taobao sweep code crowd, "The third" user accounted for the largest, reached 47.25%, "00 after" users ranked second, accounted for 36.11%, subversion of traditional business mainstream consumer groups. It is said that "38" activities began within 10 minutes, 380,000 users have been actively involved, they swept away the first-tier city 10 large supermarkets a day of sales; Blue Moon Laundry liquid, golden arowana Sun sunflower oil and the breeze Wood Kleenex, selected the most favored commodity "three armour".

The actual discount of some goods is not big

However, there are also careful citizens to compare that some of the concessions are not so big, the so-called Half-price, but the original price is high, the final prices and supermarkets are not big difference.

Members of the public told reporters that she saw a friend of the pork floss cake, usually buy as long as 60 yuan, the day Taobao Price is 99 yuan, and then enjoy half-price, in fact, not much. "Many of the goods in the supermarket are similar to net prices, even cheaper." "A 500 ml of bi-wave brand laundry fluid, after the price of 16.8 yuan, and a supermarket in the city, 1 liters of price as long as 32 yuan, in fact, more cost-effective." There are some things you'd rather buy in a supermarket. Penny said.

More enthusiastic netizens in the online release of bar code, densely lined with the bar code of goods, almost all the activities of the bar code, can be found on the bar code list, so that many people do not leave home, can sweep the yard shopping.

will not cause too much impact on the supermarket

People in the store to sweep code parity, online purchase, "the code on the buying" will affect the supermarket business? Taobao has turned the department store into a fitting room, then will the supermarket become bar code display? This reporter interviewed the industry.

It is understood that this time to participate in the "38 Sweep code Festival" merchandise, including food, personal care and maternal and infant supplies, such as the most commonly used necessities of life, and these goods are supermarket shelves on the protagonist. European supermarket related people told reporters that supermarket every day will push several "Red Sparrow Special" merchandise, every once in a while there will be discount promotions and other activities, in addition, in the Spring Festival, "51", "11" and other major festivals, special merchandise more, discount more strength, and such promotional activities will only be more and more. Taobao launched the "Code on the purchase" is actually equivalent to the promotional activities focused on a day to launch, not every day, consumers will be more daily shopping or more choice to the physical supermarket Amoy benefits.

China Resources Su Fruit Supermarket, a purchasing manager revealed that supermarkets and online goods channels are different, in recent years, physical supermarkets in the face of online shopping pressure, there are countermeasures, such as the majority of goods to go the first class agent, or direct manufacturers to supply, the price may be cheaper. In addition, large supermarkets generally have peripheral community residents as a stable and reliable consumer groups, has a certain advantage.

Electric business personage pointed out, sweep code shopping will become under offline shopping, shopping outside the third kind of shopping channel, but in the short term has not formed the scale, the user habit also is in the training, is the existing shopping way very good supplement. It is noteworthy that, with the line under the link more and more closely, this new form of consumption will likely become a common consumer life scene.