The electricity merchant War is busy, the entity consumption sits firmly in Taishan

In front of the Golden Week, the electric Shangdou into a cloud, from the line and the logistics organization of the inventory data seems to be showing: physical consumption is the hard truth, the network is not omnipotent son. South all reporters observed that in a number of Shenzhen home appliances, 3C stores in the holiday earnings, are to avoid talking about the performance of the platform part of the electricity, and physical stores at 100% or even 200% of the growth rate is expressed justly. Golden Week is a complex catalyst, even the stall can be overcrowded, to "bloody battle" as the creed of the electric dealers are idle. As a result of taste, Shenzhen businessmen have also expressed the promotion "postponed", to the various road potential buyers sweep. The same is the nature of the retail, Shenzhen, why the display of such a significant "ice and fire poles" of the phenomenon of "making festival" of the Electric business masters, is sitting still or brewing a punch counter?

Shenzhen Home appliance Store has not been a holiday sales on a few times, the electricity business is a bit cold

According to Shenzhen Suning to the south to provide 11 inventory list, the category of sales of the year-on-year explosion of 17%, of which communications, color TV, ice wash growth is more obvious, respectively, 34%, 11%, 15%. But that doesn't explain anything. Huang Jianhong, the head of mining sales, told reporters that Shenzhen people generally choose "wrong peak shopping" is the biggest bright spot, with the previous year's growth peak in the "11 Golden Week" 7 days compared to, due to many businesses in advance, in the days of September, the real store sales growth of more than 211%, some categories more than 600%.

In Huaqiang north of a large home appliances store, the reporter saw the merchant overnight also increased more than 20 temporary cash registers, quite a highway toll station momentum, its shop long introduction, opening time into the morning 8, closed shop time also extended to 23 points.

Although the holiday has come to an end, taste the sweetness of the Shenzhen merchants still do not do. Reporter in the market to understand that the first half of this year's retail market affected by the macroeconomic environment, the overall growth of the industry slowed down, depressing some people's consumption enthusiasm, the two-section "Crash" so that the potential of the public consumption is released. It is predicted that the return of the population will bring a second wave of sales peak. Some mall officials said the National Day reserve price will continue to extend to this weekend or early next week.

and physical stores of the hot side of the electricity business is flat like water. According to the data of NetEase Youdao, in the inclusion of statistics covering Jingdong Mall, Suning easy to buy, Amazon and so on more than 200 electric quotient, since October 1 after the National Day 7 days of traffic compared to a week before the decline of 24.2%. From the price comparison site Amoy network data show that the main B 2C site before and after the changes in commodity prices tend to be smooth. But among them, Jingdong mall prices from October 1 onwards have a small rise of about 2%, store 1th, Amazon before and after the long holiday price increases in the greater than 5%, Dangdang's commodity prices have slipped, about 5%.

and the electrical business "abnormal" is the same, the major express delivery company's Express send and receive steady drop, even more than usual also reduced a lot, and did not appear in the expected "burst warehouse" phenomenon.

"This is related to the user's shopping habits, and many consumers choose travel and travel during the long holiday," according to Min, the marketing associate director of Tesco. Not only this year 11, the annual spring Festival, 51 and other holidays, are not the home of the electric dealer. "In his view, the holiday period, a lot of logistics and distribution services suspended, but also the main cause of this phenomenon."

And in NetEase Youdao product market director Liu Yaolei, is the Mid-Autumn Festival and National Day holiday superimposed, resulting in a sharp drop in traffic. There are also analysis that the electrical business during the long holiday during the sudden cold and the NDRC to stop price war is not unrelated.

Man-made "festival" is still good, the electric Business Wars (Source: Southern Metropolis Daily Network

The so-called extremes meet. If this is to stop, the previous use of a variety of ways to gather the popularity of the will be parted. In fact, the expression from the major electric platform is still very calm, because good at making holiday merchants have a lot of articles to do. If you've just finished "shopping" at the festival, you'll probably have to save up now.

According to the latest "scheduling", South all reporters learned that October 18, every guest will usher five anniversary of the shop, q Q online shopping "Crazy Rob Festival" will be in the month of 24th, and Taobao, the annual November 11 "Double 11" promotion is also in the middle of the campaign, Jingdong, Bowser, Suning and other e-commerce sites are also preparing for the end of the year. Insiders have even concluded that Jing Dong 618 store celebrates day, Taobao Double 11 Singles Day and q Q net buys crazy Rob Festival and called China Electronic Commerce three big festivals, these three big "festival" the sale scale in 10 billion yuan, many consumers also nurturance in these days concentrates the purchase the custom.

"The electricity business promotion tide again starts." "Tencent electric operators to the south, said that from October 9 to 23rd distribution value of 300 million yuan gift package and cash coupons for promotion to do preheating, during which each consumer can get including 5-500 Yuan Cash coupons, shop vouchers, mobile phone charges and other prizes, expected to participate in 50 million people.

In the field of fast-extinction, the competition between the electrical commodity brand and the traditional brands has also opened. In recent days, where the goods suddenly a part of the flannel shirt to 68 yuan, to Uniqlo, Zara and other traditional businesses to provoke the meaning of full. In the industry's view, the price war between offline brand retailers and internet brand retailers has officially begun. (Source: Southern Metropolis Daily Network

Shenzhen perspective

Shenzhen has a holiday "failure disease", the electricity business frustrated very normal

In the past 8 days Golden Week, Shenzhen Electric Business marketing performance is not good-looking, far from matching the "net shopping" reputation, the most "original ecological" store mode is the main force of sales performance, let some originally hope that many of the online business surprised.

"The Shenzhen immigrant city's group structure and the consumption power has the very big particularity, at ordinary times in the computer table plays the mouse, this consumes the power to be ruthless than other places, but the festival group goes out, this city characteristic also is remarkable than other cities, therefore no wonder Electric chamber setback." "Yang Qun, the national policy industry analyst, believes that this is the public's holiday habits and complex, the internet marketing of those" tricks "in the traditional sense of the holiday may be ineffective, but, in addition to each day, are electric business festival, especially in Shenzhen.

Expert Pulse

Three months at the end of the year, test the rise and fall of electricity dealers

Bowser Network vice President Pengliang Frankly, this year's Golden Week is not so fierce before, but also normal. There is a point of view that the national day is not the electric business of the Golden Week, "People in the Golden Week is more willing to travel or leisure entertainment, online shopping to bring people a more rapid purchase experience, this experience is reflected in the higher utilization of time."

Yang Qun also further remind the industry, if the past performance, in fact, not bad.

E-commerce expert Ruzenwang more hope in the fourth quarter of the season. He analyzed, because the capital market to the electric business model patience is limited, therefore this year will have a batch of electric business website to be abandoned by the capital, and the end of the sales report card has become an important reference. "At the end of this three months of sales are very large, so it is important for the electrical business to play a good job of the three-month sales." ”

and Tencent Electric Quotient holding C E o Wu Night Light view is that the current pattern of e-commerce in fact the entire market oversupply, "we think that ' more ' is not the main competitiveness of the electricity, but is ' fine ', your business can provide enough competitive products, this is the competitiveness of the development of the electric business, but also why we want to cut into the reason. The industry needs to regain its grip on the new trend of consumer demand escalation and rebuild the biosphere.

Reporter Pandahai