The electricity quotient and the store business complement mutually can win together

Who is the world's future retail market in China? Horse on gambling, reflecting the different understanding of the occurrence of online shopping. Will the future consumer market be mainly net shopping or shop shopping? is the online life or offline life, is the electric business leading the market or the store business leading the market? The existence and development of any kind of industry must satisfy the common demand of consumers for shopping, namely goods true, price real, fast and safe, which is also a measure of http://www.aliyun.com/zixun/aggregation/38829.html "> The basic condition of the innovation of retail business form.

Sales no fakes, buy not fooled, not satisfied with exchangeable, this is a prerequisite for consumer shopping, who can do this, who can get the favor of consumers. In general consumer goods, the net buys must do this to occupy the market, obtains the development. Goods really depend on the authenticity, usefulness, usability and durability of the goods. In the high-end market, because of high commodity prices, strong technical and after-sales service, many large department stores, shopping malls and have a high degree of credibility of professional stores and special stores, shop has a comparative advantage, online shopping needs to undergo long-term cultivation to form their own hot spots.

It is the common demand of the consumers to buy the goods with a low price, and the main reason is that it plays the advantage of low cost and cheap price.

Online shopping, according to the direct deal with the mouse, fast and convenient, labor saving time, by the office and full-time women's welcome, and logistics distribution as a guarantee, with the fastest speed, the most time-saving time to complete the purchase of the whole process.

This is the common demand of modern consumer life, but also the power dealers, shops compete for consumers powerful weapons, who can do, who has the market, who has the possibility and the development prospects. In particular, how to ensure the safety of goods, transport security, use security, dissatisfaction and perfect return system, it has become the prerequisite for its existence and development.

The expansion of scale, the proportion of the increase, which is the vitality of online shopping. But must calmly see, the net buys the foundation to be small, the growth is big, the development is fast. and to a certain period of development, the relatively slow growth, gradually into a steady state of development. From the analysis of the development trend of online shopping, the number of online shopping is increasing, the scale is expanding, and the proportion is improving. Since 2008, sales doubled, the year 130 billion, 2009 for 260 billion yuan, doubled, 2010 about 514 billion yuan, 2011 for 801.9 billion Yuan, 2012 is 1.0215 trillion yuan, than the 2010 growth of one times, momentum is very fierce, The proportion of the total retail sales of consumer goods is also fast rising and growing. But it must be clear that over the past few years, the growth rate of online shopping has been declining, 2008 growth of 150%, 2009 is 100%, 2010 down to 98%, 2011 increase to 56%, and 2012 only 27%. Although it is also high speed development, but the speed is slowing down, the development space is shrinking, cannot develop indefinitely.

As a kind of innovative industry, the network purchase has a strong vitality, and give full play to its own advantages, will become a consumer goods market an important form of shopping and business mode, play the role of other forms can not be replaced, become a big bright spot in the retail market. But it can not become the market's only mode of business or subject.

The mode of retailing is a kind of operation form and existence way, each kind of industry has its unique management idea, operating advantage and sale form, all have its own specific consumer group and development space. In fact, the emergence of department stores, and did not replace the role of peddlers, pop in the market, the emergence of supermarkets did not announce the death of the store, and chain management not only led to the decline of general merchandise, supermarkets, but prompted them to develop in a chain; the creation of a shopping center does not mean that But more scientific to promote the department store business positioning, regional positioning, commodity positioning. Therefore, the emergence of online shopping, it is impossible for other forms of implementation to replace the role, and its own development also depends on the physical store to achieve the task of the nearest delivery, in order to shorten too long operation space, in time to meet the different needs of consumers.

Cities can not have no business, business is with the city's economic form, City city, city, according to urban Construction city, to the city Xingcheng, there is no industrial city, no agricultural city, no tourism city, but there is no commercial city. Business is the foundation of modern city life, is the image of the city, window and business card, is the beginning and terminal of industrial products, agricultural product circulation, directly related to the realization of social value, related to the normal operation of national economy departments.

(author from Renmin University Business School)