The Electricity Trader platform sells the fund to be on-line: the third party sales organization or the turn

After several requests for comments, the SFC formally promulgated the Securities Investment fund sales agencies through Third-party E-commerce platform to carry out business Interim management Provisions (hereinafter referred to as "management provisions"), and from the date of promulgation. This is one of the last documents signed by Mr Guo before leaving the SFC chairman.

Theoretically, this week, the fund company has been able to via various e-commerce platforms. However, "the first financial daily" learned that even the first to prepare Taobao, but also to the Securities and Futures Commission, and then with the fund to carry out the system docking, shop decoration and other work completed, the fund company Taobao shop is expected to officially open.

Industry insiders predict that the first batch of Taobao shop or opened in 5 June this year.

5 Requests for Comments

The fund company "electric Shock" is one of the progress that the Fund Department has been actively promoting in the past period. From the brewing to the official gate opening, the fund company through E-commerce Sales fund spent more than a year, during which the SFC has 5 times to solicit views of the industry.

The SFC's move is to increase sales channels to address the problem that the Fund's high cost of trailing commissions due to the excessive concentration of its sales channels in the banks. As to how the fund sales organizations develop their business through e-commerce platform, the SFC emphasizes on risk prevention and so on, and does not stipulate the specific business model.

"Regulation is more of a certain ductility, without the details of rules and regulations, leaving room for subsequent innovation." Zhou Xiaoming, chief market officer of Tianhong Fund, believes that this reflects the more enlightened attitude of the Fund department.

Tianhong Fund for E-commerce attitude has been more positive, it is likely to become the first batch of Taobao open the fund company.

The first securities company's Cat shop in the local certification authority after the record has begun to open the official business, although its approval process is simple, but given the appropriate management of investors, brokerage E-commerce has not been allowed to sell financial products, but mainly sales information and financial services. And the management regulation does not have the specific stipulation to the fund company sale product, all public offering product can sell through the electric dealer.

However, the fund company may be based on its own product characteristics and strategic positioning to focus on recommending a certain type of products. Zhou Xiaoming said that the third party's customer characteristics are ordinary groups, in view of the characteristics of such customers, should focus on the introduction of simple, clear fund products, such as the risk of income characteristics of a clear fixed income products.

Multi-platform expansion

Prior to the brokerage, insurance companies, such as in the days of the cat opened shop, to participate in Taobao gathering cost-effective. According to a person close to Taobao, the fund company may open a shop in Taobao as early as possible.

Taobao was in charge of the fund business. Ali is currently in the vertical platform integration, the fund may be attributed to the future of Ali Finance, and in the horizontal platform, you can choose to Taobao, Cat, a good deal, a Amoy and other platforms to cooperate. ”

In addition to Taobao, Suning easy to buy, Jingdong and other E-commerce companies also show a certain interest in the fund sales business. Future Fund sales of E-commerce platform or multiple.

It is understood that the securities companies opened Day Cat shop, in addition to the initial opening of the shop, decoration and other costs, the day cat or charge 1% to 5% of sales commission. And according to the fund company before the content of discussions with Taobao, Taobao may not charge a sales commission, but the charge of basic services, and the fund company voluntarily to buy advertising revenue.

For Taobao, the biggest profit point for the business is to promote its Alipay business sales. According to the existing sales payment agreement, Alipay provides fund settlement services, will receive the fund purchase fee, no purchase fee funds by the fund company to pay sales and service fees, there is no trailing Commission issues. Compared with the existing fund channels, the cost of Taobao is relatively low.

This may be a shock to existing third-party sales organizations. At present, a lot of third-party sales organizations are also taking the fund network sales, customer base of a large number of electronic business intervention, these companies will inevitably have a certain impact. Industry insiders believe that this may accelerate third-party sales organizations to focus more on the development of investment consultancy business, abandon ordinary investors, to the high net worth customer service.