The Electronic Business keyword search pattern is changing, the picture becomes the merchant to win the Magic weapon

Wired magazine recently published an analysis of the article, said that, along with picture sharing and social network created new shopping habits, E-commerce used to rely on the keyword search model is quietly changing, providing pictures and other more intuitive shopping experience has gradually become a magic weapon to win the business.

In the first 15 years of the development of the online shopping industry, keyword search is an essential part of the market, the sellers in order to occupy the top of the list of search, and buyers in this case there is no initiative. However, E-commerce relies on this keyword search model is slowly changing, the seller began to provide shoppers with a more intuitive shopping experience, consumers can browse friends and colleagues like products of high-definition images, and click to buy, this way seems more convenient.

With image sharing and social interaction driving new shopping habits, this brings a new source of revenue for social-networking sites such as Pinterest, and it happens that most of these sites don't yet have a business model in shape. In addition, this also makes network sellers greatly save the time spent on optimizing search results, and instead spend more time to beautify pictures to attract consumers.

Curalate, a company that uses image-recognition technology to track the Pinterest of branded images published on the web, said the company's CEO App Gupta (Apu Gupta) says social networking will change people's habits in real life and online shopping. In some ways, he laughs, we seem to have gone back to ancient times, like the lettering of human ancestors on the wall, that we no longer use words, but take pictures and textures directly.

In addition, online shopping is similar to a modern trend of selecting goods from a dazzling array of fashion magazines. Fashion Apparel Collocation recommended shopping platform Polyvore's chief executive, Jess Lee, said the site would bring millions of clicks per month for Web retailers Nordstrom and Net-a-porter. The accompanying surge in revenues associated with these clicks also helped Polyvore more than a year of revenue growth.

With Polyvore's growing influence in the E-commerce world, Wintour Anna Wintour, the American editor of Vogue magazine, has become an advanced user. In addition, recently four independent designers began to work with the most influential users of Polyvore design cooperation.

Former fashion magazines such as Vogue and InStyle are the only way to get to know the latest trends, Mr. Lee said, with fashion editors attending various shows, meeting designers, and then passing magazines to fashion. And now the world has changed dramatically, a fashion blogger or Polyvore users can affect millions of people, this is the designer not only through the fashion magazine to promote products, and began to focus on the fashion blog bloggers and Polyvore users of the reasons for cooperation.

People focus on pictures and social networking recommendations not just to buy clothes and bags, but also to buy big-ticket items. Home Decorating site Houzz displays more than 1 million pictures of designers and contract parties, and last year the site's monthly independent user visits surged from 4 million to 14 million. Landscaping is crucial for Houzz, which recently invited photographers to serve all home improvement contractors.

In the past more than 10 years, keyword search has been the best way to show shoppers ' willingness to shop, but over time, picture sharing has quickly become the new best shopping model, with small sites like Pinterest, Polyvore and Houzz achieving revenue surges, And it may just be a matter of time before the Internet becomes a new motivator.