The electronic commerce industry enters the shuffle period

In recent years, the domestic e-commerce development is very fast, shopping mode is also changing, there are many black horse, there are many sites have fallen, then the current situation is how the electricity market? What are the remaining models of domestic e-commerce?

Current status of electronic commerce

1, 2012 is the winter of E-commerce?

The 2012 electric Business, the headline has been largely occupied by negative news, closures,-huge losses, layoffs, hugs and warmer ..., even the backdrop of the powerful cool days also closed. As early as last year, many of the relevant people were predicting the potential adverse outcome of the electricity business, and many predictions were gradually realized. E-commerce in the winter really come? It is not, but the weak, stronger will become more and more obvious, the industry into the real shuffle period.

2, the price war between the boss

The competition for the boss is no longer a news story, the words War, the price war, the service warfare is a commonplace. But recently has become crazy, the day cat and when the logistics, started the next day to reach the slogan. In addition, the 6 giants are directly announced price war, Cat electrical City 200 million yuan, new eggs and Dangdang each 300 million yuan, Beijing East 500 million yuan, Suning easy to buy and Gome online mall sold 2 billion yuan promotional resources respectively. Into the May, the six giants have announced the drop of 5.3 billion yuan, a large-scale price war is inevitable.

3, the decline of group buying

The tide of the group buying website is still continuing, layoffs, pay cuts, close stops, capital chain rupture and other news never interrupted, even the originator of Groupon's market capitalisation since the IPO has shrunk by half, group buying industry want to collectively out of the winter seems unlikely, now can continue to support the independent site is not much, reform has become the only way out, Either hold a group to keep warm, or transform or become a clearing channel for the Business-to-consumer. Group buying, perhaps is so the rush to come, and go.

4. The rise of social electricity quotient

When it comes to social electrical business, in fact, from the watercress and the public comment network model has begun, but has not reached a certain degree of heat. Since the beautiful said, Mushroom Street and other shopping sites quietly rising and much sought after, all kinds of electronic business based on the social power platform should be born, from the current trend of development, to become the main site traffic of the electricity business is only a matter of time.

E-commerce is currently the remaining model

The future of the model will be, who can not predict, after all, many emerging models are inadvertently popular. And what are the remaining models of the electricity business that have the potential?

1, social + electrical business

The social network and the electric Business network are two completely different types of websites, but now they are two perfect complementary sites. Social networking sites are really quick ways to make money when it comes to traffic. In the face of the Jiede price war, the user loyalty is always difficult to solve the problem, but now some influential social networking sites have been able to influence the shopping mentality of some consumers, social interaction for the importance of guiding consumption is self-evident.

2. Flash Purchase mode

Flash-Purchase mode in foreign countries have been more prevalent, there are some sites in China to do better, such as only goods will, Qiao words, gather still net ... And so on, there were people in the industry predicted that the purchase of Flash will replace the mainstream shopping model, but the current situation, the temporary still relatively difficult to achieve. One is the consumer's reliance on low-priced goods is still relatively strong. Second, the threshold of the Flash purchase site is relatively high, and the brand must cooperate to ensure quality and discount prices, it is difficult to become a group-like hot.

3, Overseas purchase

At present, many luxury and flash shopping stations are focused on sourcing from overseas, the purpose is to bring more overseas brands into the Chinese market, highlighting the uniqueness and price advantages. For example, the only product will be listed after the first task is to recruit procurement managers abroad, enough to see the importance of this resource. But foreign background, foreign cultural differences, will make overseas procurement caused various obstacles, overseas procurement road is not so easy.

4.3D Shopping

With the popularity of 3D concept, 3D shopping will become an inevitable trend. 3D Shopping In addition to dazzle, more importantly, 3D can bring the user experience to an extreme, such as into the shop spectrum 3D shopping social platform, as if into a real three-dimensional space, the goods can be 360° free rotation view, but also the usual need to constantly jump page to complete the shopping process, Just one page here. It not only improves the simplicity of the operation, but also ensures the safety of the shopping process. But at present, many factors, such as the construction of 3D shopping site high cost problems, access to network problems, client configuration problems ..., all hinder the rapid development of 3D shopping.

5, Innovation

The competition is more and more fierce, the strong stronger, weak weaker pattern has been formed, when the low price is destined not to become an advantage, only in innovation is the King of development.

China's E-commerce development speed is amazing, coupled with the popularity of mobile internet, the prospects of the electric business is very broad, not yet developed business model will be many, the site only clear its own positioning and advantages, can be more easily open up a suitable way for their own.