The electronic Commerce of video website: The new growth point of future profit

With the advent of visual chain technology and the future of the maturing, video and E-commerce in the future will bring us unlimited possibilities. Recently, Tudou (Weibo) has launched a technology called "visual chain" This technology allows users to play video, see some of the items appearing in the video, you can directly click the items in the video into the E-commerce purchase process, to achieve from video viewing to direct purchase of the process innovation, it is learned that　　Tudou first applied it to the "Pepsi Taobao Mall", which is in partnership with the food and beverage giant Pepsi Company.　　This technology is undoubtedly an innovative marketing model for advertisers, but it is even more important for video sites. As we all know, now the video web site is trapped in bandwidth costs and irrational growth of copyright costs, and the delay can not be profitable, the popular film and television drama, the copyright costs are higher, do not need copyright UGC business and need a huge bandwidth costs,　　Ober Montion's video site is struggling to support the search for a video site's profit model.　　Advertising revenue is still the main source of revenue for video sites, although the recent national series of restrictions on television stations will make some of the ads from the traditional television media into the network media, but apparently the video site advertising growth can not be compared with the popular film and television drama, copyright fee growth rate.　　Video content charges are a new profit point that many video sites try or have tried but the effect is passable, in the Chinese people's mind, the Internet = free, let alone in this Peer-to-peer technology overflow era, want to have a variety of users to pay for video and the sky is difficult. So far, each video site explores the new profit point, mostly failed, only the copyright distribution model seems to be able to share some of the copyright costs, but this is undoubtedly a thirst way, the first exclusive access to the copyright must pay a higher price, followed by the copyright distribution model is undoubtedly subject to the copyright party's restrictions,　　Want to earn some money to supplement the family is fair, want to turn the profit that is not. And the implementation of the visual chain technology so that the video site to see the dawn, if the internet industry now, the biggest market is what, there is no doubt that E-commerce, the Internet three profit model: electricity, online games and advertising, video sites have been advertising for the main income, now is to change the way of thinking,　　The combination of video site and E-commerce is undoubtedly an attractive idea, this idea may have existed long ago, but has been a lack of technical support and can not be achieved, with the advent of the visual chain technology and future maturing, video and E-commerce in the future will bring us unlimited possibilities. In addition to the combination of E-commerce, visual chain technology can also give us more blind thinking, it can become a new era of printest it? Video sites have been shouting "video community" slogans, but have always been in the state of trickery, even YouTube is only to allow users to participate in the production of video and commentary, nothing more than a video version of the blog, rather than the real SNS, andThis visual chain technology can achieve real people and video interaction, the future of the implementation of the video community is undoubtedly exciting to us. The epoch-making significance of the visual chain technology is to really get through the video web site and e-commerce two major Internet infrastructure platform, to achieve from traffic to sales of accurate transformation, at the same time, expand the video site to advertising-oriented profit model, you can directly participate in E-commerce split.