The Electronic business dream of the easy news is to be "who" to black

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Once upon a time, Yi is considered to be 3C digital field of a dark horse, relying on its more affordable than Jingdong price, as well as the super power of the distribution of goods delivery services, in the Yangtze River region has been a lot more than the east of the popularity. Especially when Tencent shares the easy news, will be easy to support the legitimate power of the electricity business, everyone for the future of the Easy news is a fantasy. But now everything is changed, with the cooperation between Tencent and Beijing-east and the opening of micro-letter store, the location of the electronic business in Tencent more and more marginalized, but also more and more embarrassing, of course, with the time to go with the original electric business ambition, so easy to hear the future of the electric business is who to black it?

Married Tencent, formally hand over development initiative

It can be said that easy to sell Tencent is the turning point of all things, precisely because all by Tencent took over, the future of the easy news only involuntarily. At first, in the absence of other electric partners, Tencent has always put the message in a very high strategic position, or even want to use the advantages of easy to make up their own in the electric business of the short board. But not long, the growth of micro-letter to Tencent's power to rekindle ambitions, facing the huge growth of 600 million of users and business profits thickness, Tencent has not been able to wait. It needs a strong player to directly pull their own forward, to their own electrical goods to do a good job in the market, so Tencent and Beijing-east cooperation is logical. This cooperation can be said that the direct announcement of the strategic location of the message was removed, since the micro-letter and Beijing-East cooperation, all the flow of the entrance is given to the Jingdong, now the flow may only be half of the original, or 60–70%, mobile end, micro-letter Entrance "merchandise selected" to the Jing Dong, QQ panel is already the world of jingdong goods, rather than the original Xun, which has a great impact on the easy. With the flow of the import of the transfer and the resumption of some of the procurement rights, now the easy news has completely lost the initiative to develop, waiting only for mergers and acquisitions and dissolution.

And the reorganization of the east, rather than the dissolution of

For the whereabouts of the easy news, Tencent official has a clear explanation, that is to restructure to Beijing east. Although the paper said that the easy access of the staff can get a part of the Beijing east of the stock, but from the current situation, everything is also very subtle, which also led to the inner majority of the internal staff have been left or dug into a shop. In fact, for the easy to restructure to Beijing East, I personally do not think, because in my opinion, the reorganization of the Yi and Jingdong there are many problems, first of all, because the core business of both focus on 3C digital, which makes the reorganization of the integration of the time will be unavoidable to create a single trend of users, Users can not buy one thing will have two first choice, so in this case, the Yi and Jingdong can only sacrifice a, it is obvious that the victim can only be easy to hear. Otherwise, it will only increase the cost of stocking the stores, and the Shang of the hands will be the opponents. Second, Jingdong also has no imagination of the strong, will not necessarily bring Tencent itself how much impetus. To cite the simplest example, in the Jingdong 618 before the promotion, has pulled the micro-letter of the bonus entrance to do bedding, but the actual effect is not obvious, mobile end accounted for only 1/4. Of course, compared to the previous move Tencent moved less than 10% of the volume, there has been a great improvement, but this and peer data compared to the pale. You know, the micro-letter of the entrance bonus is amazing, this does not stand up, Tencent will think. In such a state to take the easy message, Jingdong's stomach function is not enough. So the easy news can only have one result, that is Renzouchaliang.

In fact, Tencent has been looking for opportunities

married Tencent, restructured to Jingdong, all of which have accelerated the decline of the easy news. In fact, the resignation is entirely predictable, because from the QQ mall, Pat to the present micro-letter shop, Tencent Electric Shangmeng has not stopped, although with the easy to cooperate, or even merger and acquisition of the Easy News, master its development initiative, but these are not enough, Tencent's ambition is not so small, Although in some inherent areas of the development of the very good, but look at the entire platform, the success of the newsletter is far from enough to enter the three, this is a reason, second, the core business of easy to focus on the 3C, the transformation of the brand's structure and promotion of the channel adjustment will be a huge workload, Instead of giving yourself a job, instead of relying on a huge user base of micro-letters, this can be arbitrary, according to their own will structure micro-letter platform, not only can realize the electric business dream, but also improve the micro-letter platform concept, both, from this point of view, easy to see even the Beijing-east is not outdated Tencent electric business dream process of a passer-by, Tencent's attention to micro-credit has reached a certain height, on this level of development, all the roles are only supporting.

The

is that today's easy news completely loses its chance to regroup, I do not agree with the XIEMOSHALV, because in the Tencent and Beijing-East Cooperation program, the willingness to retain the message is relatively strong, but in the face of the future of the electric business development and the current industry situation, let the easy to make sacrifices is really a helpless move. may be for the future of the easy news I am not very optimistic, but to tell the truth in the domestic surge in the field of electricity, the decline can only be a stroke policy frustration, perhaps it will be like suning and red child, keep a simple page, but still maintain the opportunity for development. Above is the Card 77 Web game http://www.ka77.com/biz/sdyd/2132.html Webmaster own several views and comments!