The elements and functions that a marketing website needs to have
Source: Internet
Author: User
KeywordsFunctional marketing-oriented web site
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
We may usually see more monotonous, rigid, thousand times All "standard" website, as a program and web site designers, the site may be the case, but as a network marketing planners, this category of "standard" site is a failure site.
A qualified web site should be a marketing function of the site, and not only the gorgeous appearance and display the image of the function; So today I want to share with you a summary of my years of experience on a marketing web site how to conceive, and it includes the basic elements and functions, Hope to bring to the website design and builders and network marketing practitioners a little inspiration.
The elements and functional thinking map of marketing-oriented websites:
Since is the marketing type website, then first 1th: The website procedure must conform to the basic request of the SEO, the SEO is the network marketing promotion important means, if this website program design initially does not meet the SEO request, that is equal to lose an important frontier market.
These basic elements are also required: Online customer service system, customer Service hotline, Enterprise Post Office, electronic map (to let others know where you are, and very easy to find you, so it is best to provide traffic information), Enterprise Integrity (Enterprise qualification certification, honorary certificate, etc.).
Corporate sites have products to show, but most of the product display is very simple, in fact, this is exactly what you need the most abundant place. If you know how to write sales copy for a product, know how to typesetting, this will greatly improve your conversion rate and sales performance.
If your business has a story, show it, do not look down on these seemingly with the company's sales have no relationship factor, if you are careful enough, you will find that all good enterprises, especially large enterprises, hundred enterprises have their proud core story, these stories have imperceptibly influenced its customers, This is the effect of story, history and culture.
As a business, you must have intermittent service to a lot of customers, in the process you must have encountered doubts about the strength and other aspects of confusion, then how to reduce such confusion? Very simple, you have served the success of the case to show out, ask them to help you witness, I believe that this will allow enterprises to increase the efficiency of a step.
In addition, there are two features to make your website truly automatic: dive and referral systems.
The dive is to grab the short name of the potential customer information, for example, your site has 10 people browsing, resulting in a deal, the other nine people? These nine people must still need your product, but also need to consider, so these nine person you need a mechanism to let them take the initiative to leave the information, you are good to follow up understanding, Otherwise, he may be lost after browsing.
Recommendation system, in your customer database (if you don't have a customer database, you need to maintain, you need to continue to contribute value to them, you can set up a reward or preferential mechanism to encourage them to spend again or to introduce customers to buy your products, of course, Because this is a system of work, so you need to plan well, test slowly, optimize a set of best recommended system.
Here every element and function covers a lot of content, you need to combine their actual situation to do careful planning, limited space can only do a simple introduction, I hope to inspire you. This article by the office furniture net http://www.hxldbg.com/stationmaster "The Handsome Man" original, A5 the starting, welcome everybody to reprint, reprint please keep this link, thanks!
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