The embarrassment of traditional enterprises reduced to the fate of endorsement by electric dealers

Silicon Valley June 5 News Baidu CEO Robin Li, "The Internet is accelerating the elimination of traditional enterprises" lingering not broken, many traditional businesses and businesses have unfortunately played the role of "wronged Xiaoxifu": In the six major electric dealers in the June price war, Beijing East and Ali exposed the "Let merchants two choose one" dispute, And the event behind the traditional enterprise into the Internet electric business endorsement of the fate of more embarrassing.


　　


"Two choose one" seems to be a logic set up and the truth blurred things, the station out of the Jingdong Mall has also encountered similar accusations last year. However, at the level of price warfare, the Internet enterprises of the nature of the electronic business platform have always stood at the top of the eyeball economy, but the passive situation of the traditional enterprise is "the performance is sweet but the position is awkward".


　　


"This situation is not unexpected", Liu Hongxian, vice president of China's first IC electronic commerce Core City marketing, believes that after the 2008 financial crisis, many traditional enterprises choose to enter the Internet, however, five years later, in addition to Su Ning to kill a way out of the road, most of the traditional enterprises fail most of the electric business.


　　


"The internet has degenerated into a traditional enterprise to tail goods, the traditional enterprise sales performance depends on the cat, Jing-dong." "Liu Hongxian that if the value of the traditional enterprise is limited to this, then in the Internet price war and other major events, the traditional enterprise is only supply and feed, but also look at people's face, the status of embarrassment is inevitable."


　　


in fact, Li, in addition to "alarmism", also stressed that "the Internet and traditional enterprises are accelerating integration, the biggest opportunity of Internet industry is to exert its own network advantage, technology superiority, corporate governance advantage and so on, to upgrade, transform the industry and traditional industry under the line, change the original industry development rhythm, and establish new game rules. ”。


　　


Liu Hongxian told Beijing Commercial newspaper reporter, Li's judgment is correct, there will be no so-called internet companies, there is no so-called traditional enterprises. But in the process of integration, traditional enterprises can not be passive. Traditional enterprises should make full use of the Internet and mobile Internet tools to serve customers, improve internal operational management efficiency, re-establish a set of business rules of Internet and traditional enterprise integration, that is, traditional enterprises should accelerate the elimination of traditional enterprises.


　　


"Traditional companies that used to serve only as supplier roles want to get rid of their endorsement fate and focus on strategy, marketing and process reengineering in addition to sales." Liu Hongxian that, from the strategic viewpoint, the traditional enterprise electric business idea should at least learn the courage of suning transformation Cloud Quotient, accelerate the reference to the Internet gene.


　　


from the marketing level, not only sell products, but also learn to "camp customers", "Dozen brands", "Plastic products" and other multiple services, such as branch-core city IC components focus on service-oriented sales, the need to use internet means to deliver service value to customers.


　　


Liu Hongxian stressed that after the ERP (Enterprise management software), many enterprises have not done business process reengineering and upgrading, with the help of micro-bo, micro-credit and other types of Internet and mobile internet means to serve customers, not only to serve the customer's means of diversification, more savings to bring effect.


　　


"Traditional enterprises should make full use of ' e-commerce as the core of the Internet and mobile internet ' tools to accelerate self-improvement, in fact, this is a process of self elimination, this phase-out from technology to products and thinking, everywhere." "Liu Hongxian thinks so.