The emergence of the internet is a big change ". China" domain name popularization action launched

A change about the domain name is quietly underway. The internationalization of fast track process is the product of reform, which shows that the world's first non-Latin alphabet Internet domain name will soon be online. This means that the Internet domain Name System reform has taken a substantial step, so that the domain name management and use of more user-friendly, so that more users more convenient access and use of the Internet. At the same time, ". China" as the representative of the international Domain name application and deployment has been carried out. "China" is likely to become the world's first pure Chinese global top-level domain name.

A major change since the advent of the Internet-the Internet domain Name System to open to many languages, including Chinese, will push the global Internet into a new phase. Since May this year. " China's "domain name nationwide application of universal action launched, many multinational companies, local well-known enterprises such as Pepsi, BMW China, Changhong, ICBC, Haier, Hisense and so on have been enabled and promoted." China "domain name.

Published by China Internet Network Information Center (CNNIC). China "Domain name National public survey results show,". China's "domain name successfully visited all provinces of mainland China, more than 80% of netizens have been able to use". China "Domain name access to the Internet. In addition, 94.35% of the netizens who participated in the public survey expressed their willingness to use ". China "Domain name visit website.

“。 "The average daily resolution of domain names in China is also showing a large growth trend, compared with the same period last year." China's "Domain name resolution has increased by twice times." Up to now, more than 90% of the national ministries, provincial government agencies, more than 95% of the media news sites, more than 90% of the national "211" key universities, more than 50% of China's hundred enterprises and more than 40% of China's 500 strong enterprises have been opened. China "domain name.

With the wide application of Chinese domain name, its value has been recognized by more and more enterprises. Especially for the spread and inheritance of Chinese traditional culture, ". China "domain name for its own advantages, access to the broad masses of users. For example, in order to facilitate the fans to query opera programs, to understand the knowledge of opera, CCTV Opera host Baiyan opened the opening of the "Yan interview." China "domain name, with the help of the Internet platform to show the world a comprehensive and meticulous Chinese opera culture, the use of the network to inherit the cultural brand of another model."

Compared with other traditional communication channels, the network has the advantages and characteristics of large amount of network storage, fast information flow, wide spread, many audiences, strong interaction, audio-visual and temporal transcendence, and is an excellent carrier of traditional culture inheritance and development. “。 China "domain name can not only reduce access to the internet threshold, so that some of the Internet knowledge is not familiar with the memory of a series of English domain names have a certain degree of difficulty in elderly users to provide a good platform for access.

“。 China "Domain name has three characteristics: first, the memory is simple." Surveys show that more than 90% of the public think Chinese domain names are easier to remember and use. Second, the use of convenient. Because of English characters. "and Chinese period". "equivalent, traditional and simplified, used". China "domain name without switching input method, netizens can at any time from chat, search and other Chinese input status, open the Address bar to enter Chinese domain name view site." Third, bearing the brand. Almost all enterprises have their own independent Chinese brand, Chinese domain name does not need to be the brand transliteration or transliteration into English characters can be used as a network brand.

The implementation is expected to commence in November this year. Thanks to its implementation, many countries will be able to use characters based on their own language and name in international domain names. For example, Chinese netizens can use all Chinese domain names like "bank. China" in the future. Even if you do not know English, do not worry about the loss of letters and was forced to correct. It is estimated that about 60% of the world's 1.6 billion Internet users are non-English speakers. It's no wonder the ICANN president said: "This is a small step for ICANN, but it's a big step for half the world's people who don't use Latin alphabet." This is the biggest technological change since the invention of the Internet. "With the increasing use of the Internet, it will affect more than half of future potential users." The world, including China, will henceforth occupy a place in the Internet virtual world and find a better space for development. The implementation of the plan will make it easier for more low-income and less educated people to reach the Internet, making the Internet more accessible than at any time in previous history.

The domain name appears for more than more than 20 years history, has been by the Latin alphabet, the numeral and so on constitute. Although technology has been able to achieve the non-Latin domain name, but the relevant domain name has not been internationally recognized, so it has not been widely used, the Internet domain Name System to many languages open, will promote the global Internet into a new stage. For every Chinese people all over the world, in any corner, using the most familiar Chinese input ". China" domain name will be able to surf the Internet.

It is reported that the technical research and international application for the global top-level domain name of pure Chinese has been prepared for 10 years. As early as 1999, the Ministry of Information Industry began to officially authorize CNNIC to develop Chinese domain Name System. After years of exploration, has broken the pure Chinese domain name in the global Internet and domain Name System use of technical barriers. At the 2008 ICANN annual meeting, a resolution was adopted that would allow other languages, such as Chinese, to be used as the Internet's top-level domain characters. The internet will appear for the first time ". China" as a non-English domain name suffix.

The emergence and existence of domain name is to facilitate, whether it is to resolve the English into IP or the pure Chinese domain name to resolve into IP, are DNS work, as for DNS what new requirements, are operators, we have to do is to end a cup of tea comfortable sitting in front of the computer, in their own most familiar way to surf the internet.