The emerging brand and influence of the new generation of different armies are still in the entrepreneurial period

In 2009, the first batch of gem listed companies, the performance is particularly prominent is a Sichuan agricultural machinery chain Enterprises Jiffeng.　　This is known as the "small Su Ning," the company listed by the market after the IPO, from the 17.75 yuan price soared to a maximum of 96.50 yuan, so that a large number of investors involved in the pot full of money. And the biggest harvest is a venture capital institutions-Kun Wu jiuding Investment Management Co., Ltd. (hereinafter referred to as jiuding investment), this is a two-year establishment of equity investment institutions.　　As one of the new generation Ventures, jiuding investment began to emerge.　　With the emergence of venture capital financing upsurge, a large number of new ventures springing up, although the establishment of time is not long, but they have no lack of leaders, with a flexible and innovative system in the fierce competition to occupy a place.　　However, the new generation venture still faces the challenge of how to establish the brand image and market influence in the short term. The new generation has sprung up in May 2009, Jiuding invested 40 million yuan in Jiffeng agricultural machinery, and gained a total of 6.24 million shares.　　Only after more than half a year, jiuding investment in this investment has been a huge value-added to Jiffeng agricultural machinery at present 48 yuan in the stock price calculation, its holding some of the market value has reached 300 million yuan, floating surplus more than 6 times times.　　Jiffeng Farm Machinery Let was still unknown jiuding investment won the "eyes" of the title, Jiuding investment immediately fame. It was the first grand debut of the young Jiuding investment.　　At the end of 2009, jiuding investment on the first board of the Qing Branch group launched private equity by the list of investment institutions, selected in 2009 China's 30 private equity investment institutions, the actual row 9th, or even more than the well-known established institutions Hong Yi investment. Jiuding investment formerly known as Beijing Hui da jiuding Investment Management Co., Ltd., the company was established in 2007.　　In addition to Jiffeng Farm Machinery, its fund investment Jinya Technology also in the end of October last year on the gem listing, as the gem of one of the biggest winners. In just two years, the jiuding investment already has two projects to realize the listing.　　Company information shows that at present, the company has also invested 12 projects.　　According to the reporter understand, recently just cast Wisman is expected to report the listing materials in the first half of this year, and there may be other items listed in the year. "They are quick, and sometimes they can make a big concession in terms of the price of a stake.　　"Ding Hui investment a person admits that the new generation of similar jiuding investment can rise rapidly, and its private capital nature, operating mechanism flexibility has a lot of relationship, is they in the current intense environment occupies a place of main reason." 2007, Jiuding investment president Huang in less than a year time to create their own investment team, raised more than 1 billion yuan of funds, and completed a number of high-quality enterprises investment, including the Gold Cup electrician, the Bai Lian Chemical, lead Asia Electronics, and several of them to the IPO of the fast Lane,　　The industry laments the high efficiency. In the last year, based on the pharmaceutical industry's favor, jiuding Investment BrewingA new investment platform. "Sea Rainbow holding general manager Siber and we have had cooperation, now the pharmaceutical industry has a great future, we naturally came together."　　"Jiuding Investment CEO Zhao said in an interview earlier. Not long after, jiuding investment and the Yu Bo team formally work together, for this reason, jiuding investment and the Yu Bo team set up a new investment platform jiuding Pharmaceutical Industry fund, and quickly raised 500 million yuan.　　This flexible mode of cooperation is not common in the industry.　　Founded in 2005, the Arctic Light, the total management of 2 U.S. dollar funds and 2 yuan funds, management assets of nearly 500 million U.S. dollars.　　Unlike other venture-capital diversification Industries, the northern Aurora has a preference for the IT industry, which is related to the past experience and management team of one of its founders, Harper. As NetScreen, the founder of a company with a market capitalisation of $1.5 billion trillion, Harper's name has long been known as Wall Street. Most of its investment team in the past in the High-tech industry, has a strong technical background. [Page] Harper said: "A lot of things in the High-tech field are strung together, which makes our team have an advantage in the IT field of judgment."　　"At the same time, he believes that although many of the founding time is not long, but the founder has often been in the professional field for many years, appears to be" OLE.　　Along with the happy Net "fire" up, latent one of the Arctic light Chuang cast also scenery of a, the company has invested, including happy net, red children, Zhuhai torque, lily Nets, Derby software, including the more than 30 companies, there are now three successful exit, the development rate of attention. Fortis is another rising equity investor. 2008, Fortis Investment was launched in 2008 by Zeng Jun, vice chairman of the Gulf Holdings, with three entrepreneurs.　　The Gulf group has gained a reputation for successfully listing in Hong Kong after providing fire alarm system suppliers. In just over a year, Fortis Investment has invested in at least 6 companies, and China flag information (Patriot brand owner) is also one of its investment cases.　　This reporter learned that the company has now begun preparations for the establishment of a second fund. "Unlike China's first generation of equity investment institutions, these new generation of institutional founders are mainly divided into two categories: one is the transformation of entrepreneurs with industrial backgrounds, and the other is a strong background and a variety of resource advantages, these people into a clear goal, not only more pragmatic, We also know how to invest flexibly under the existing system and to integrate resources well.　　"Fortune investment manager believes that the accumulation of talent, capital and resources due to equity investment in the field of wind has been highlighted in this industry." Challenge "We can have today's performance, and we are now in the entrepreneurial phase, compared to other established institutions, we are more creative and entrepreneurial."　　"A person at the top of the jiuding investment has said to reporters. For the new generation of venture, as a senior personage deep venture President Li Wanshou revealed to this "mental outlook" appreciation.　　He believes that the domestic current venture by the new and old forces to advance, the new venture has more opportunities to try new business model, and more foreign investment banking experience of the local people and the industry elite to join, can promote the stage of a significant division of labor development.　　Li Wanshou said that if the emergence of a number of professional market in a certain industry, the emergence of investment companies, it will also be possible to change the current stage of the creation of multiple industry layout of the situation, more conducive to the potential of enterprises have been found with the support of emerging industries.　　But what is not to be overlooked is that the future in front of these new generation is not the road, the biggest challenge is undoubtedly how to establish the company's brand image and market influence in the short term, compared with many well-known institutions with more than more than 10 years investment experience in the industry, the new generation still needs more time to accumulate. "There are a lot of good companies in the search for investors also want to be able to have the industry impact of the investment institutions docking, first-class to first-class, equal." This for the new generation of institutions, there is a relatively large difficulty, after all, many people do not know you, let alone believe you.　　Said Fortune.　　The head of a soybean industry company in Shandong also believes that the company has also been looking for an investment agency, looking for more than 10, but basically he did not understand that he did not know how to deal with, he would prefer to find one or two more well-known investment institutions to talk about. All this seems to imply that many of the new generations, with their "calf", are also facing a thorny road ahead.