The emerging lbs industry as a whole faces embarrassment of getting cards

Absrtact: Next month 1st, for China's internet map industry, or will be a new inflection point. Since last year, the Bureau of Surveying and mapping to the Internet map service providers to request the qualification requirements, the July 1 this year, such enterprises must obtain a service licence, overdue will be checked by law

Next month 1st, for China's internet map industry, or will be a new inflection point. Since last year, the Bureau of Surveying and mapping to the Internet Map service provider qualification requirements, required this year before July 1 This type of enterprises must obtain service licences, overdue will be prosecuted. Over the past year, Baidu, Nokia and other licensing, but Google and last year's emerging wireless internet lbs (location service) manufacturers suffered embarrassment.

Google is embarrassed

Google Maps services, with its precision and practicality, have been favored by users around the world, but in China it has suffered policy embarrassment. Since Google withdrew from the mainland last year, many of its business suffered setbacks. Which map business is the first. Due to the composition of foreign capital, the relevant system issued by the Bureau of Surveying and Mapping has specific provisions, once required the joint venture company must be held by the Chinese side. Therefore, the Google Map can be a smooth card caused concern.

Google has been said to actively engage with the regulatory authorities, but the Bureau of Surveying and Mapping issued by the relevant publicity has not seen Google traces. But not long ago, the regulator to the qualification threshold made a partial adjustment, not only extended the deadline for submission of applications, but also modified the requirements of foreign companies, "Chinese holding" requirement has become "foreign elements not more than 50%." This subtle policy change has been widely interpreted by the industry as: Google Maps are expected to hold cards.

Just the day before yesterday, Google in China joint venture Beijing Guxiang Information Technology Co., Ltd. through a new round of annual inspection, can continue to carry out legitimate business activities in China, which means that Google or take a loan card, from the Internet map qualification is a step closer. Another source said that Google to the map of the Chinese part of the data to obtain the license of the AU Technology Co., Ltd. to do, in order to meet policy requirements. But after all, only three days, Analysys international analyst Cangian said, "Although the application of a Class A licence has been submitted, but Google before July 1 to get the card is basically out of the box."

There's no problem getting the cards on the street.

In fact, in addition to Google, Baidu and other directly engaged in the Internet Map services companies, mapping services involved almost all over the Internet industry, including classified information sites, social networking sites, as well as emerging group buying business, lbs business. LBS business originates from the location of services, and the close degree of Internet Map No one can out of its right.

But last month, the Bureau of Surveying and Mapping exposed a group of unlicensed enterprises. Well-known LBS vendors Street network impressively in the column. The street-side network responded: The application has been submitted. The deadline is approaching, the reporter contacted the street network yesterday, the relevant officials said, "to get the map license is no problem, will not affect the operation of the street side network."

In fact, the emerging lbs industry as a whole faces the embarrassment of getting cards. Open the CEO Murong last month, said to reporters, according to his understanding, in addition to open, other lbs manufacturers have not received the relevant qualifications, this is the entire lbs industry faced with the policy test.

Manufacturers speed up looting of sites

It is worth mentioning that, under the policy threshold, the Internet map industry is becoming increasingly competitive. Downstream applications such as lbs, in addition to their own service licences, in the technical level or will be taken with the upstream manufacturers Baidu, Google cooperation, because as the Internet's most practical tool-type products, electronic map has been integrated into all aspects of life, looking for a house, find a hotel, find a restaurant, find a group purchase and so on everything without it.

Electronic maps are thus almost standard for major websites. But not every site has the ability to build maps. According to Analysys International data, the current China engaged in Internet Map Service site of about 42,000, of which about 80% are using Google Map API (application interface), and in the mobile phone this platform, Google Maps to occupy a 28.4% share of the top position. But upstream service providers Google encounter embarrassment, partners will inevitably face entanglements, but also make Baidu, Sogou, gold to sniff competitive opportunities.

It is reported that "Google exit the mainland" incident, so that Google, Baidu two originally in a seesaw at both ends of the player, suddenly lost the balance, Baidu constantly expand its leading edge, the current electronic map products users coverage has reached more than 70%. And the demand for map services in the emerging areas of urgency, Baidu launched a series of actions.

It is reported that, for the current hot group buying market, Baidu has provided a map buy plug-ins, the group buy Plug-ins to save 100% of the Code development volume. And in the face of another hot lbs, Baidu has targeted Android, Symbian S60, Apple iOS three mainstream mobile phone operating system provides a solution.