The enchantment lacks money and lacks heart.

The Charm clan Zang recently disclosed in the community will introduce the investment to accelerate the Charm clan development, the media reported that the Charm clan wants to raise 1 billion renminbi, and launches the Employee stock option plan. In terms of industry trends, Zang reaction some slow, today's smart phone market is not the charm of the past cool leader, its community model is everywhere, the charm clan has to face a fierce competition in the Red Sea market, to face millet, Lenovo, Huawei, Gionee and other major mobile phone manufacturers of melee competition.

Zang Wake up a little late, Miss what?

And not to tangle Zang and lei between the enmity, domestic investors are many, Lei is just one of them, Zang did not and lei cooperation, should decisively find more powerful institutional investors to seize the popularity of smart phone head color. The charm was not fully prepared on the eve of the Android smartphone outbreak, stubborn let oneself missed the original should have some advantages and mobile phone hardware and software team advantage, which makes their advantage by millet in a year to take away, millet by the way to fry the first choice for young people, and the charm of the family is dim lights.

The Charm family in the Windows Mobile phone operating system booming era, M9 Android mobile phone January 2011 released, also earlier than the first version of the Millet mobile phone release about 7 months, and millet MIUI is in the 2010 development, and really Is let Lei millet Rob Zang Thunder began is rice chat this imitation kik chat software. When the millet mobile phone M1 released, rice chat already has 7 million registered users, rice chat to the millet mobile phone brings a large number of potential users and account system, this brings the influence is far more than the charm community.

The Charm Clan M9 does also good, the Charm Clan fan echo is also very good, but the rice chats brings the widespread brand influence and the millet crazy Weibo marketing lets the millet handset blockbuster, becomes the well-known handset manufacturer overnight, and becomes the young Netizen wants to have the smartphone. And in the domestic many boast a bit of the flavor of the cock Silk has also joined the Millet fans camp, the charm before the good products and cool products, millet to make their own fashion.

Zang in this battle lost, the charm of the brand marketing and community has never broken out, did not become a national brand, and Zang originally is the industry predecessors but too low-key, zang not in the charm of the most cool, the most unique era to become the industry hero and Industry Idol, this is the Zang character decided, but this is also a major mistake, After all, the CEO of every great enterprise must be a star.

The enchantment has cultivated its own community culture, but not enough open

Zang and the Charm clan has always been to small Mirejun steal division their ideas and play and brooding, but shopping malls such as battlefield, consumers only recognize the victor, even jobs is not what good ideas are Apple's own, these can only be a part of the past. Say Lei from Zang there steal the most important things may be the user community thought, the Charm clan in the past distinguished from other mobile phone peers, the largest characteristics of millet after the division to do more extreme, and the master of the charm of the family is not even it circle conquest.

Throughout the millet and the enchantment, the team is more strategic and open than the Zang group, millet to the user community thought packaging into a millet model, and the charm of the family is in the Zang, the strategic pattern lost to Lei, Lei want to do industry leader, and Zang more like a craftsman.

The Phantom may have been immersed in the laughter of its relatively closed user community in the past, while ignoring the open platform of the Internet and industrial chain ecology, the charm family did not establish their own application open platform in the early days, ignoring the developers, even today, I went to see the application of the charm family, and so on page, also feel entered a six years ago experience level page. Zang indulge in making good products, but the Charm clan needs strategy and pattern, need to open ecological construction and industrial chain construction, need a higher level of marketing breakthrough, when Zang become otaku, how can the charm of the people out of autism?

The Charm clan and Zang brand PR thinking old, temperament, no pattern

As practitioners of the IT industry, I have occasionally encountered the charm of the users are just graduated students, I do not know what is the mainstream user group, but, I am surrounded by the IT peers rarely see with the Charm clan, and now everywhere is using millet, the charm family needs to reflect on their own market PR strategy, Why I lost to millet in PR?

The main reason for the charm's PR loss to Millet is that the user has a large number of students and young people, but these people are not social networks or media opinion leaders, even if they are addicted to and love, but their Word-of-mouth influence range is relatively limited. In contrast, millet and rice chat early users are mainly it and white-collar workers, social networks have a large number of opinion leaders are millet fans, millet PR make full use of micro Bo brought social dividend, grabbed the minds of young netizens.

Although the Zang and the charm of the community through their own communities and some media projects a lot of ideas and personality, but the sense of participation in their own community and the sense of existence, most netizens and consumers do not have time to go to the community forum to rob points, and professional media affect the crowd is very limited. The charm people value the community thought, but ignores the social network, finally still loses in the pattern.