The end of Le Bee "queen" Fashion marketing linkage brand first

Ordinary also can have "Queen" fan son, le bee nets December to build "I am the Queen" Theme month, in addition to the electric business platform to promote the double 12, Christmas, New Year's Day, Le Bee network will also highlight a large number of settled, first-class big group to send benefits, to ultra-low discount for the whole month, there are many suitable for the friends of the activities of joint participation, send more surprises.

Le Bee Network has been encouraging women to maintain a happy, positive attitude towards life, good things with curiosity and brave pursuit, not beautiful. Le Bee hope that through the "I Am the Queen" Theme of the month is expressed, pride, strength is not only a man's characteristics, self-confidence and beauty, women can also be crowned king. At the same time, "I Am the Queen" Theme month may add more and the interactive game between girlfriends, official website, micro-blog, micro-letter overall linkage, let the Queen with the boudoir honey together high purchase, friendship warming up.

With the increase of women's educational proportion and social status, the research on female economy is gradually put on the agenda. According to China's annual consumption data, 75% of the total household consumption in the country is made by women. According to the data from the Alibaba Policy lab, more than 70% of Ali's online electricity sales are from http://www.aliyun.com/zixun/aggregation/7630.html "> Female consumers." Through two sets of data can be seen, women are the main force in the electricity market, women's consumption of electricity merchants desire and enthusiasm, their experience of products, will profoundly affect the future development trend of the electric business.

At the end of the Internet Conference, Ma Yun in his speech that now has entered the DT (ie data) era, and the DT era a very important feature is the experience. Women naturally have more delicate patterns of thinking and emotional expression that means they have higher demands for experience. The major electric dealers want to poke the pain point of female consumers must learn to serve, support and understand women, take care of their habits and feelings, provide a higher level of consumer experience.

Le bee This is my Queen theme month aims to awaken women to the pursuit of beauty, big, explosive, red envelopes, games available, for the Queen to provide a pleasant shopping experience.