The end of the circle flow money: Grassroots webmaster Talk about bidding four points of experience

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Near the end of the spring, the various manufacturers of the circle of money promotion in endlessly, our small and medium-sized webmaster nature is no exception. Christmas, New Year's Day, the season, this word has prompted us to adjust the train of thought, using all the means to start loop flow. Bidding, promotion, SEO, Mass, as if all can not resist, want to in 2011 the last one months exerting force, for 2011 draw a perfect full stop.

As a 7474.html "> grassroots webmaster, daily attention to the latest trend of the internet is inevitable, so in the major manufacturers, various companies to launch activities, I also often think, how in the next 1 months in the circle to more traffic, think to want to, and finally decided to do the bidding. has been in this aspect of the operation recently, I was thinking of bidding is very simple one thing, but in practice is not so, below and everyone said.

First, Brand protection

With the progress of the Internet, the awareness of the protection of various internet brands is also more and more strong, so when bidding, if you intend to use other people's brand pull flow, then must ensure that the brand is not applied for protection, or even spend more money, is not allowed to prompt. So before bidding can not blindly pass, consultation clear which is not allowed, is the first step of success.

Second, the choice of key words

Keyword is the most important when bidding, the process of choosing a keyword is the process of selecting a user. Different keywords, corresponding to different levels of users. So you have to choose your own keywords according to your budget and plan. Here it is recommended that the grassroots webmaster to do the bidding or choose a high conversion rate of the long tail word, although the flow is very small, but the bulk of the key words can bring effective flow, the general long tail words to thousands of can reflect the effect.

Third, creative drift red customs

When a user searches for a word, the red font is called fluttering red. Floating red directly affect the user clicks, thus affecting the quality of keywords, the final impact on the price of clicks, that is, our costs. So in writing creative when the key point is to group, the same part of the word in a group, so that dozens of words to use a creative can be very good red effect, your account health is very good, can effectively reduce costs.

Four, wide matching off

Finally, the matching method, the general situation can be selected four kinds, is a wide range of matching, phrase matching, exact match and negative matching. The usual long tail keyword because the number of large, so the use of accurate matching is enough, and for some of the keywords have flow, the previous proposal to choose a wide range of matching, so that can bring a lot of traffic, to the Late keyword screening provides a good source. If all words use exact matches, the flow may be narrower and less than desired.

Finally, maybe a lot of people will worry about the malicious click of the problem, I also pay attention to this aspect, Taobao women's winter coat http://coat.ruwen5.com think: On the one hand, the search engine has been making adjustments, a time period of click Only calculate once, and second, if you found an abnormal click, It can be used in the background to screen this IP, so as to maximize the guarantee of our own interests. Well, today's bidding experience summed up here, and in the future with the depth of contact, will continue to share. Reproduced please respect the work of the author's achievements, retain the copyright, thank you!