The end of the Facebook era

This article is published by product designer Chrys Bader on the minimalist blog platform Svbtle, from the perspective of the evolution of social movements to analyze the gradual drift of Facebook social network, there is some truth, after all, when our next generation chooses social network, Do they still think that mom and dad are cool with more than 10 years of product? Facebook is losing its momentum over time, especially for the next generation of users. Data from the study suggest that young people using Facebook have lost 16% in the third quarter of this year, suggesting that the younger generation is less interested in social networking than before. Now let's talk about why this happens and why it's important for social networking. All social movements are depleted and look at the history of Facebook, very similar to the four Stages of social movement (Social movements): birth-Early start to gain some attention and provoke a response in society, like Facebook in the 2005. Mergers-When a movement's influence reaches a certain tipping point, it becomes an obstacle that other movements have to face, just as Facebook surpassed MySpace in 2009. Bureaucracy-refers to a movement that begins to formalize. Facebook, for example, became a "real company" after its IPO, starting to build its structure and recruit a lot of people. Recession--a movement that ends in exhaustion. Facebook is now deeply embedded in our daily culture, like a successful social movement, "their purpose or ideology has been universally accepted and recognized, so as a social movement, it is no longer needed." The above is actually a fundamental evolution that we can see about what Facebook means to society. It has been institutionalized. It has become the city square of the world (meaning a gathering center), but it is no longer the place where children play. Why do people start to leave now the younger generation of Facebook, like the one Facebook generation sees Linkdein, is like a utilitarian place where people are interconnected. Now, as social networking becomes so pervasive, we have become very sensitive and concerned about what information is posted on social platforms such as Facebook, and we become more cautious, saying anything in front of family, friends, and people we know seems to be a form of stress that makes it hard to be yourself. We start filtering on social platforms, so we're losing the true interconnectedness of human beings. When networking on your social platform becomes saturated, it gives a very formal feeling. We spend too much time on our personal image, not really on communicating with others. But new startups. Snapchat provides a refuge for this dilemma, which is one of the reasons why it has grown so fast, and young people are more comfortable showing their opinions on top of each other than to feel that all your moves are being watched. What young people want to play on a platform that parents are watching? Facebook's future Facebook is no longer as cool as it once was. But it is so rich that it can buy cool. For example, the 1 billion-dollar takeover of Instagram is the first major step that it has taken to get the attention of young people, and this is why Facebook is going to make 3 billion of billions of dollars to buy Snapchat this time, but it is also Snapchat refused One of the reasons for Facebook. Facebook is now a public company, which means it needs to act like a businessman. Every decision it makes needs to be in line with the strategy of maximizing shareholder interest, so it is now becoming more and more distant from the original purpose of the social network. Its passion is not on how to connect the world to the mission, but how to get people to spend more money on it. If you are constantly harassed by promotions while playing with friends, you will want to change to a free but more stylish place. One of Facebook's biggest finale is its platform strategy, where many sites are embedded in Facebook's API, which has become a shackle to Facebook's internal structure of the Internet, but in the long run the strategy is also risky, if Facebook You can't turn the next generation into a user. This is just the beginning. I think more social products will continue to appear, like human evolution, they don't die or stagnate, but are eliminated by more resilient competitors, like Facebook, eventually becoming a player in the Internet architecture and watching children play elsewhere. Why is this so important? We can actually learn a lot from the handover of the rights of Facebook, where social products grow old as users grow older, and they also form a generation gap with the younger generation. It's like, most of the things of the 70 's were no longer as cool as they were in the 80, which happened long before we moved our social life online. And now the social network is facing the same dilemma. Not long ago we thought there was nothing to stop Facebook, but now it looks like it's almost over, but the times are taking over, people are getting older, and social networks are still. So go ahead and build it.