The end of the physical record era is in sight.

Absrtact: Last year, the digital camera destroyed the Kodak film. Now, online music has destroyed the physical record. Commenting that the end of the physical record era was only a few days before the start of the 2013 years, the world record industry again a major earthquake, the British established record retailers, the world's most

Last year, digital cameras destroyed Kodak film.

Now, web music destroys physical records.

Comments that the end of the physical record era is in sight

Only a few days in 2013, the world record industry again a big "earthquake", the British established record retailers, the world's largest entertainment sales chain Enterprise HMV15 Day announced because of the inability to draw capital, the company has entered the bankruptcy process.

Its branches continue to operate

HMV commissioned the prestigious accounting firm Deloitte to be the asset manager in the insolvency proceedings until a new buyer was found. While the HMV pledged to keep more than 200 stores in the UK and Ireland open during the bankruptcy filing, their impending closure and the fact that more than 4,000 employees are facing unemployment are almost indisputable, with chains in China, Hong Kong and Singapore.

However, many record fans are still unable to accept the fact, want to use social media to save HMV, music fans on Twitter to call on users to donate 10 pounds (about 100 yuan), and called on Bill Gates and other big shots to save the record industry, including Virgin Group President Branson ( Virgin Records were also closed in 2007.

The symbol and symbol of music

News, from the industry to a fan of a lament, in the cold wind and rain in the international record industry even worse, the end of the physical record era is plainly in sight.

Although the mainland has no HMV stores, many mainland fans are very familiar with HMV, because as long as there is a chance to go to Hong Kong, fans will certainly go to HMV "pilgrimage" and "shopping". Although HMV prices are generally higher than other record stores, but because of the variety of rich, rapid purchase, complete version, service Professional, so very popular fans, many people have HMV as "music Temple", "Buy Disk Heaven" view, almost has become a cultural symbol. It can be said that in the golden age of physical record, HMV is the symbol and symbol of music.

Kodak represents the traditional film has disappeared.

January 19 last year, with 132 years of history, Kodak formally filed for bankruptcy protection, farewell to its once most worth showing off the image of the cause.

Probe

BBC: The Internet is really fierce, but HMV's reaction is slow.

When the new century digital music flourished with the Internet, the recording industry has undergone great changes. People are getting used to downloading music on the internet, listening to songs with ipods and mobile phones, not going into record stores to buy records, and the volume of physical records is falling exponentially every year, and record stores have fallen.

In fact, before the bankruptcy of HMV, its former competitors, including the famous tow-errecords and Virgin and so on record chain companies have been closed or closed, the end of the fate of the final turn to the eldest HMV is inevitable.

However, it is unreasonable to look for reasons in others. The BBC says the old store has been slow and hesitant in the digital age, losing its way to other rivals that are more responsive and agile, including online shopping malls, music video downloads and sales sites, and even supermarkets. If HMV a solid foundation on the internet in the early 10, it may not fall to this field today. Although the HMV brand has value and history, its business model is too backward and ultimately bankrupt.

Now the end of the record is coming.

Depth

The black hole behind the giant's fall is worrying.

HMV Grand, because it is rooted in the traditional record industry this piece of land has fallen apart, academics, no matter how glorious the building was, and regardless of how the HMV and how it represents the record gold years deep in the hearts of several generations of fans can not erase, the foundation is not, and then the beautiful existence is only the result of extinction.

The progress of science and technology completely changed the face of an industry, the whole industry has revolutionized the transformation, this is understandable, but also the inevitable development of human society, from this point of view, HMV to pour out really do not need any regrets. The question is whether the digital music industry in the new media has been able to seamlessly connect to the development of the traditional music industry because of the demise of the HMV, so that there is no such thing as a terrible fault. Or, Has the new music carrier formed a defined business model instead of HMV to continue to provide cultural consumption for humanity? It doesn't seem to be.

In this way, HMV fell not terrible, terrible is an industrial model after the bankruptcy, people suddenly found behind it is a huge black hole.

Miss

Collective memory will be one more

How long has it been since you've been to a record store? Once upon a time, we follow the star to listen to pop song, not immersed in radio programs, is hard to save money to buy idol record, go home to listen to look, Jane and heavy. Even a poor student who can't afford a CD, always likes to hang out at a record store and try to listen to Chinese and foreign songs as an activity center and a dating destination. Over the past more than 10 years, MP3 and smartphones have sprung up, downloading and sharing songs has become easy, with CDs listening to songs already feeling no longer, HMV bankrupt, which means that one day the record store will become a collective memory.

Young people in the forefront of the times, long forgotten (even do not know) CD, VCD Why, even the pursuit of old songs, the older group of people, also like to download on the phone or computer. When ordering online can send the product to the door, ask the video store what living space.

The rents of the shops are now high, in recent years, video stores and bookstores as large shrinkage, shopping sites into the city, home work increasingly popular, perhaps decades later, "internet age", human beings can not stay home, can solve the needs of life, then not only the video store to be eliminated, I am afraid the mall will become a historical term.

Story

"Puppy listens to the phonograph"

HMV is a world famous chain record store, founded in 1921 at No. 363 Oxford Street, London, the company continued to expand and opened more than 300 branches around the world. HMV's full name is Hismaster ' s Voice (its owner's voice), from its "puppy listens to the phonograph" logo. The white dog's name is Nipper, and its owner finds that the puppy listens carefully to the sound of the phonograph, in order to continue this relationship with the dog, the owner specially drew a dog to listen to the phonograph painting, finally named "Puppy Listen to the phonograph", then its owner's voice (his master ' Svoice), This is the name of HMV and the origin of the logo, from a real embodiment of life.

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