The end of the promotion campaign

At the end of the festival promotion wave after wave, the fourth quarter is always the golden season of the merchants, take the Pacific department store as an example, starting from November 11 this year, the mall will start the anniversary of the event, compared to previous years, its promotional efforts to increase significantly, in addition to the introduction of the "300 minus 150" flagship activities, there are "uniform price of Fever", "Promotion on all floors", "limited daily limit" and other activities. In the spring of Paris, the stores also launched closed activities from December 2 to 4th, opening hours from 12 o'clock Noon to the next 6 o'clock in the morning. These boiling promotions are enough to remind consumers that the 2011 sales campaign has begun, of course, compared to shopping malls entity stores, consumer online platform has shown a stronger momentum.

Amazon is playing "Christmas Carnival promotion 10 percent, unconditional free shipping" slogan, Dangdang followed the "Perfect Christmas-you send me the money", 360 more launch "Christmas second Kill special", New Year's 50 percent special, Spring Festival 100,000 pairs of socks free to send, the full 50 percent packet mail also send coupons "big battle, obviously, China's E-commerce market still cut the neck to "burn money" to bo status. Statistics show that Taobao Mall and Taobao in the "Double 11" on the day of the total Alipay turnover exceeded 5.2 billion yuan, while the general physical department store in the weekend during the day's sales usually but millions of yuan, even in the event of large-scale promotional activities, the daily sales of more than 10 million or 20 million yuan, the two huge disparity.

The various brushes record data confirms that Chinese people need e-commerce, regardless of whether the success of a single enterprise, in China's e-commerce market will not evaporate the money in vain, the market in front of the rising service, consumer groups more expanding, the industry continues to develop, these, in fact, is the "price of burning money." Facing the current situation of e-commerce market, Taobao CEO Zhang Yong mentioned that the essence of the business is to optimize the integration of the offline industry chain and the social division and collaboration, and make every link in the value chain to form the core competitiveness and efficiency, so that all the roles of the business enterprise to achieve benign commercial interests, But the premise is that the Business-to-consumer must be open and inclusive enough. "Open" and "inclusive" with the words can not be said, only in the major businesses over the cumulative service and value reflected.

Recently handle nets, litters group, such as large group purchase site was exploded illegal and punished news let group buying industry more "chaos". In fact, because the threshold is not high, group buying industry has a mixed situation, now thousands of upsurge will retreat, big wave in the sand and how many group buy net can steadfast footsteps, regular business qualification audit management, to avoid the more obvious situation of development loopholes, these should be the major group purchase site needs in the big environment need to ponder the problem. Near the end of the day, the public will need to choose more carefully when shopping for the Spring Festival, so as to avoid being fooled by the various camouflage of the merchant.

The steady development of the internet today, some than the purchase of the current portal to seize the consumer and business between the demand opportunities, to do the middle of the bridge, these than the purchase of the type of site shopping back to the form of cash to gather a large number of members of the network, both for the major online mall did promote, but also to the registered members of attractive concessions, A certain percentage of sales commissions from the Cooperative mall are the source of cash rebates for these sites. For consumers, real visible concessions really attract their eyeballs, of course, compared to the "chaos", the credibility of the business to consumers the most powerful guarantee.

The Gongchenglvede giants in the consumer market may be about the same in terms of popularity and size, but each has its own distinctive characteristics, which means more diversified choices for consumers. 2011 at the end of the big procurement, consumers are online shopping, shopping malls, or buy, purchase, the purpose of only one, so that the money to spend a little echo.

(Zhu Jingjing submission)