The end of the year brokerage Commission war intensified

Near the end of the year, Brokerage Commission war on a large-scale escalation.　　With "million four million floor price" and "open a gift" and other slogans shout out, this is not the smoke of the marketing war also gradually white-hot. "The Commission war has beaten us badly!" Shanghai, a large brokerage business director quite touched. Since the beginning of this year, the business Department of the competition has increased, the scope of the domestic helpers is very obvious.　　According to the data he provided, the brokerage was close to 17% per cent during the year. "Some brokerages even specifically for our core customers to develop marketing strategy, the impact on our business department is very large." "In the face of intense competitive pressure, the brokerage also began to plan to launch a mobile phone service." "On the one hand, to improve the attractiveness of new customers, on the one hand, to stabilize old customers." "According to the reporter understand, the current use of the phone to send mobile marketing strategy of the brokerage and a few, and give away the phone brand and function are superior."　　At the same time, the application of the preferential funding threshold and the rate of Commission is also declining in the competition, a small number of brokerages even throw rates only "million-five" "floor price." The increasingly white-hot Commission war has also raised concerns among some market participants that the decline in brokerage commission rates will continue for a long time to come.　　However, in the overall more pessimistic argument, some research institutions also expressed a relatively positive view. Yu Xiaoyi and Wang Junxian, an analyst with GF Securities, said in the report there are two main factors contributing to the downward adjustment of the next year's rates: first, the expansion of new outlets will result in some areas and some brokerage commission rate decline; second, in the "one to one control" before the bottom line of the market face Equity transfer Brokerage commission rate of short-term behavior.　　So the commission rate is at risk of further volatility. "However, the three factors that contributed to the upward rate of commission rates in the long term are forming. It is the promotion of broker system, the establishment and perfection of brokerage marketing system and the trend of industry integration. We are optimistic about the long-term Commission level.　　The analyst said. In addition, from the reporter understand the situation, the decline in commission rate on the performance of the securities brokerage is not as good as some of the previous market expectations of the pessimistic. Although the industry's overall commission rate in the fierce commission this year under the trend of accelerated decline, but brokers this year's brokerage business as a whole still made substantial profits.　　Gototimes Securities, for example, revealed that its 2009 brokerage income was over 40% per cent year-on-year. "Higher turnover is the main reason. "Xingye Securities day Key Bridge Road sales manager Liu Jinping said." He also told reporters that the commission rate and turnover are the two main factors determining the income of brokerage business, although this year's decline in the commission rate is obvious, but in the bull market background, the increase in turnover not only hedged the negative impact of the decline in the commission rate, but also the sales department's full-year profits than a year