The end of Yili heavy attack, the Greek yogurt Hicheng market "new favorite"

In recent years, the Greek yogurt because of its rich nutritional value swept the world, Yili new products, with its rich taste and "more than 35% protein, selection of high-quality pasture milk Source and the fermentation of Greek strains" of the nutritional advantages of the end of the dairy market ... In 2013, Yili completed its total operating income of 36.571 billion yuan in the first three quarters, and launched a new high-end room temperature product-----------Greek yogurt. It is reported that the first product of Shandong, Zhejiang listed, with its "Ultimate Delicious and rich nutrition" by consumers, the market once in short supply. At ambient temperature, yogurt has been gradually favored by consumers since 2010 because of its unique advantages of storing and drinking at room temperature. and the domestic temperature yogurt market, because of its product type is small, immature market, the development of space, become a dairy enterprise will compete for a blue ocean. People familiar with yogurt know the "Greek yogurt" concept, Greek yogurt originated in Greece, because of its ultimate delicious taste and rich protein nutrition, world-renowned. And Yili's is to retain the Greek yogurt these unique advantages of the consumer favored. "Taste Greece, rich alcohol" Amuchy in the taste not only passed the Greek yogurt slippery tender, in the rich nutrition also carried out a lot of upgrades. From the source of milk, the use of the high quality pasture milk source from the three major gold milk sources in yili, let the taste more full-bodied, taste more delicious; from the production process and safety quality, Yili introduced the international advanced temperature yogurt equipment and technology, the use of Yili unique 117-channel detection system, not only to ensure the safety and quality of Amuchy, It has the advantage of making it more than 35% protein products. As Amuchy brand Manager introduces: "Greek yogurt is hailed as ' ambrosial ' (particularly delicious) ', and Yili Amuchy introduced Greek yogurt to China in order to bring more nutrition and delicious new experiences to Chinese consumers." Now Amuchy in Shandong, Zhejiang and other place in the first listing, the market response to demand, but also proved that consumers of this Greek yogurt high recognition. At the same time, a series of product evaluations from consumers showed that more than 80% of respondents thought Amuchy was the best yogurt to drink, including some European international friends from France and Greece. On the other hand, the Erie New Year's dealer fair, the hope to surpass the QQ star, the Golden Code and other Yili star products, has become this year's fair "a dark Horse." This is also enough to prove that in the best understanding of market demand suppliers, Amuchy in the future market competition in the foreground is bright.