The Enterprise Station SEO index How to let the collection maximize

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At present, a large number of SEO personnel are doing Enterprise station optimization, compared with large Web sites, enterprise station fewer pages, fewer keywords. So in the SEO service companies are generally a person responsible for several enterprise station optimization work, in fact, whether it is a business station or the website of the electric business, the principle of optimization and ideas are the same, but the focus of the SEO operation is different, large site page data very much, so the biggest problem is how to maximize the page included , the overall structure of the site must be considered well. As for the enterprise station itself is very few pages, so more to be included in the page to maximize the content of the page is a very important SEO indicators, and many corporate stations are not ideal, even the most important product pages are not included.

As shown above, this is the author using Xenu software to detect the results of the whole station, Xenu can be used to detect the total number of dead chain, but also gave the whole station how many URLs, such as the above the enterprise station on a total of 585 URLs, pictures, JS, CSS These files do not count words also have 286 URLs, Of course, the number of enterprise station data is small, so we can completely in the background of the site to see how many products and news content, so you can know how many pages in the enterprise station, I probably calculated the number of pages should be 449, this enterprise station site data is 413, here the author will not capture. But the site data is not accurate, the best or reference Baidu statistics index, the overall number of the enterprise station can be included, but then said back, how can the enterprise station to maximize the amount of the collection? I think we need to pay attention to the following two points:

1th: The new station and the old station SEO strategy is different

As the saying goes, optimization to early, just on the new station is more suitable to do optimization, but the actual situation is a lot of enterprise station for a long time unmanned management, plus a lot of places in the station does not meet the standards of Baidu Optimization guide, resulting in such an old station optimization is very troublesome, because such a "dead station" needs to go through a while to let Baidu again favor. The new station and the old station in the optimization method also has the difference, the new station needs a lot of content to fill the entire website, but avoid not to collect a lot of content, false original and original can, the website has a certain amount of content after the need to add regularly. You can update a story one day and add a few more products. In addition to the article is to add anchor text, according to my own little experience, the new station to add anchor text after the content is difficult to be included, so we just add bold keywords in the article. As for the old station we can slow down the update frequency, in general, the article can add 2-3 anchor text. However, some of the old station in front of the station due to the proliferation of anchor text, so that the optimization over, such a business station or according to the actual situation to decide it.

2nd: Pay attention to the quality of content and the way to attract spiders

Now Baidu on the content of the site more and more high, but consider our actual situation, it is impossible to write so many high-quality product articles, so we have to continue to false original, but the original content still have to adhere to write. False original content of the time to pay attention to the needs of users, such as: a sales of sprinkler enterprises station, in addition to various types of sprinkler. The rest is the content of the news class, which is what we are mainly updating. But pay attention to which words to edit the content around, such as "Sprinkler price", "sprinkler use precautions", "Sprinkler maintenance and maintenance" of the word, are more concerned about the user content. The problem is that competitors are also the same content, how to make the site content more attractive and special, this I did not think of a good solution. Why the content page is not included, the reason is only two: page quality and spider crawl rate, this we can view the Web site log files, you can properly reprint the article on the site, the end of the article with the URL on the line.

Finally summed up, the number of Enterprises station page is less, so to find ways to maximize the page, there is a long tail of the word flow, the changes in the station can not be avoided, ranking the biggest reason for long-term stagnation is still the problem in the station. A site to do the criticism of the website, if you can not rule out these criticisms, I am afraid it is difficult to grow healthily. Sometimes appropriate to adjust their own thinking, may be vista.

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