The enterprise website needs to get rid of the traditional optimization mode to innovate from the value angle

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Corporate web site is an important type of Internet site, and once was ridiculed as only has the website frame, does not have the website significance the empty shell, but along with the Internet development depth, more and more enterprises began to pay attention to the website, opens the Internet market, but many enterprise website in the optimization idea has embarked on the traditional website optimization road, what outside chain, Pseudo original and keyword optimization. Although these traditional optimization models in the initial stage of Enterprise website optimization will play a little role, but want to let the enterprise website to gain more market, to win more attention, that should focus on the value of the site to start optimization.

So how to optimize the enterprise Web site from the point of view of value? In the final analysis is to build the website brand, promote the website user loyalty enhancement, only then can get rid of the traditional optimization mode of bondage, enhance the value of the Enterprise website. The following is a simple discussion from four aspects.

First, show the value of the Enterprise website. After the construction of the Enterprise website, the most important value is to bring a lot of orders to the enterprise and promote the efficient service to the customers. To meet the diverse needs of users. For corporate sites do not let the content bound hands and feet, because the site rankings can be completely through Baidu bidding to achieve. The key is to enable users to enjoy a wide range of services through the site, such as online order support, transfer services and timely communication with the Company's relevant personnel, so as to effectively display the value of the site, so that the user's approval.

Second, pay attention to brand building. The enterprise website and the ordinary website has the obvious difference, that is pays more attention to the website the brand attribute. Because the brand of the website also can show the brand attribute of the enterprise, this two presents mutually complementary relationship, and mold the website brand, compare with the offline brand, often the price is higher. So the enterprise website in the optimization aspect, must highlight the brand attribute, but the brand attribute core is the user experience degree. Whether from the website design or from the website function, and then to the website service, also achieve the industry's top and characteristics, so as to better show the brand attributes.

Third, planning the Web site architecture. Website architecture is an important factor to reflect the personalization of a website, because there are so many similar architectures on the internet, which leads to the relatively simple model of Web site, and the effect of hitting shirts more easily. This is obviously not conducive to the site's brand and value. So in the Web site architecture to follow the principle of user convenience, on the other hand to follow the principle of personalization, from these two aspects to set up, at the same time in the site's column construction, but also closely combined with the key words layout, especially the column and long tail keyword combination, can effectively enhance the experience of the site, and thus enhance the value of the site.

Finally, reasonable link optimization. Link optimization needs to be carried out from inside and outside two aspects, for the optimization of the chain, to highlight the site's brand, then need to work with the industry's top sites to cooperate, or with the portal site cooperation, so that can reflect the advantages of strong alliances, thereby shaping the brand of corporate website. And for the optimization of the chain, it needs to from the internal chain of flat and prevention of dead links in two aspects of optimization, flattening is to reduce the level of the chain within the site, usually three level to enter the site content page is relatively good. and the prevention of death links to help improve the user experience, but also conducive to the inclusion of Baidu.

In short, the Enterprise site optimization must be free from the only SEO theory before the optimization method, but to combine the value of the company's Web site, through a variety of optimization methods to enhance the value of the site, to provide users with more services, only so can continuously improve the loyalty of users, Thus provides the essential foundation for the Enterprise website Competitiveness Promotion. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!