The enthusiast again fever, buy is only a fresh

Abstract: Write such an article is actually very embarrassed, because the cat knows a lot of hardware circles of entrepreneurs and practitioners, I as a concern and friends should cheer for these brothers, support them. I know from their point of view, it's all for the user.

Writing such an article is actually very embarrassing, because the cat knows a lot of hardware in the circle of entrepreneurs and practitioners, I as a concern and friends should cheer for these brothers, support them. I know from their point of view, are for users to focus on the design of products, want to change people's lives through intelligent products, improve the quality of life. But so far, what I can see is a large number of users with purchasing power, but the lack of product use awareness, the current domestic hundreds of thousands of of intelligent hardware buyers can only be around us to see the novelty cool on the brain hot people and have experience desire, but for the general public to actually many people also have this demand, Just a little vulgar, people will ask a kind of question: "What is this?" Why should I buy this thing? Is that a reliable thing? ”

Brother Cat thinks that real users are actually asking the questions of this group of people and they need to buy and use them for a reasonable reason. Enthusiasts again fever, buy is only a fresh. I'm an enthusiast, and I've been focusing on all sorts of cool stuff since the first day I got paid to get into society. Around friends have fun things I will get together to experience a bit, but I spend money to start the product is not much, because I only start I think long-term use of products, so not too many things are idle. In fact, in another perspective, some things are indeed very practical, but why, including myself, but also only the existence of the desire to experience and can not generate purchasing power? I exclude product quality, positioning and publicity channels This professional theory does not talk about, I think there is an important reason inside-the lack of products for users to use the scene of training!

My personal thinking is more extreme, I think no use of the scene products are not a "viable" products. However, the use of the scene is not a product is born with, but need manufacturers or designers to design for the user. This is like fitness equipment, many fitness devices are for personal fitness needs and invented, when you have the idea of fitness, of course, you will take the initiative to purchase related products. For these fitness equipment, the user wants to achieve a fitness goal even if it is a scene, they will have a plan for a goal to use the equipment. There is also the "alarm clock" This product, this is a passive use of the example, although now most of the alarm clock is replaced by software, but it is the use of waking up the scene will never change. Smart products are not jewelry, it is a need for users to spend time to use.

Today's smart bracelet, watches and a variety of wearable equipment are most fastidious about its application of the fork technology, powerful features, battery time and so on most ordinary users can not understand or interested in the rhetoric. There are not many products that give users a way and a scenario that makes them feel really comfortable, so it's hard to develop a habit of using users. Even if you start a certain kind of intelligent products, will be used for a period of time after entering a "no use consciousness" state, too many people around me have this situation, and a couple of friends who also bring a brand smart bracelet now look at their application sync and find out that they've activated "sleep mode" for a long time before they go to sleep. But they had set the "Silent Alarm Clock" has been in the MO to wake them up. I asked them why they were still wearing the bracelet, and they said, "because the alarm clock works!" ”

Did you find some interesting information in this simple user research process? Now busy people are not too concerned about their own health indicators, sleep quality or exercise programs, but that doesn't mean they don't have the demand, if a product can be reasonably set up some like the alarm clock as passive use of the scene, or simply on the initiative to tell people where the regular events occur in the case of using them, People's purchasing power may be stimulated.

I always feel that can be in a certain point of the user psychology of the product, at least there will be a certain market presence. These points are not just tall looks, fresh concepts or affordable prices, but slowly people are more receptive to the way they are used. I write this point of view is not necessarily a lot of people agree, although I think some sensitive, but it is also a change of ideas to motivate domestic manufacturers and entrepreneurs to design a number of users really rely on products, not just one-time.