The entity behind the three-point proposal of Suning Jindong competition with network operators

Absrtact: Yesterday, the two representatives, CPPCC members, Su Ning Holding Group chairman Jindong will be submitted in both sessions of the three proposals in advance exposure. Despite last year's appeal to the national tax authorities for full implementation of E-commerce tax, this jindong proposal

Yesterday, the NPC deputies, CPPCC members, Suning Holding group chairman Jindong will be submitted in the two sessions of the three proposals in advance exposure. Although compared with last year's "appeal to the national tax authorities for full implementation of E-commerce tax", the Jindong proposal did not directly to the electric business giant Alibaba "artillery", but according to the industry careful analysis is not difficult to find, whether it is electronic invoices, information security or maternal and child food safety, these three proposals all and Alibaba's Consumer-to-consumer Taobao is closely related to the business, rather some roundabout offensive flavor.

During the two sessions last year, for Jindong's proposal, Taobao official micro-blog reaction is fierce, which also let the electricity business and physical retailing is not a starting line on the topic of competition to become a continuing hotspot. Now that the two sessions of 2014 have just opened, the Jindong will be released in advance, and the issue of supervision of electricity dealers is likely to become the focus again.

Jindong latest three proposals

It is reported that this year Jindong's first proposal is related to the electronic invoice, the content is to speed up the law and regulations to the electronic invoice legal effect to define, clearly entrusts with the electronic invoice in the reimbursement, the approval the legal effect, and forms the unified standard in the national scope as soon as possible, in order to promote the electronic invoice the

Since last year, including Jiangsu, Beijing, Shanghai, Zhejiang and other fields have begun the pilot electronic invoices, but there are still unable to issue units to the rise. Jindong that this to the consumer rights, as well as the Government, enterprises and institutions of procurement reimbursement approval has brought difficulties. During the two sessions, he will call for the establishment of a unified electronic invoice standard as soon as possible, give the electronic and paper invoices the same legal effect, and promote the full popularization of electronic invoices, in order to protect the legitimate rights and interests of consumers.

Jindong's second proposal concerns the cliché of information security. He called for the enactment of legislative planning, the improvement of Internet Information content management, the protection of key information infrastructure and other laws and regulations, the legal management of cyberspace, safeguarding the legitimate rights and interests of citizens. Finally, the issue of maternal and child food safety. Jindong that "food safety not only to the production link, but also to establish a full process in the circulation of traceability mechanism, so as to protect the health of millions of mothers and infants." ”

Last year's proposal had a confrontation with Taobao

The proposal seems to be geared towards the whole society, but because of last year's "Cautionary tale", it is widely believed that jindong, a major figure in the traditional business chain, is still targeting Alibaba, the electric giant. Even the "Network information security" in the past two or two sessions have been mentioned by many representatives, but through the mouth of Jindong, also appear targeted.

The reason for this association can be traced back to the two sessions last year. At that time, the Jindong proposal appealed to the state tax authorities to study the way of taxation of electronic commerce and evade tax evasion from the system level. For Jingdong, Xun, suning easy to buy these manufacturers, selling goods development ticket tax is very natural. But to Consumer-to-consumer business mainly Taobao is not: a large number of Taobao sellers in the sale of goods how much can avoid the tax link, has long been the industry's logical thing. Once Taobao all businesses have to pay taxes on every transaction, its price advantage will no longer obvious, is bones. To this end, Taobao last March 5 published a micro-blog said, "@ that representative: you for your endorsement, I speak for us."

This is only the beginning, then Jindong again calculate the account, "Taobao has 7 million sellers, turnover 1.2 trillion, an average annual income of only a hundred thousand of." If the profit margin is 10%, then a consumer-to-consumer earns less money than the peasant workers. "In this respect, Taobao did not respond positively, only said that" they rely on their own efforts in the creation and innovation, change themselves and society. "The confrontation between the two sides has led to an unfair competition between physical retailing and electric dealers."

Competition between electricity dealers and physical retailing intensifies

Looking back at Jindong's proposal this year, the part of the electronic publication is regarded as an upgraded version of the "Electricity quotient tax proposal" by the industry. Advisory Body Rationala B analyst Huang believes that electronic invoices have entered the pilot phase, the Jindong will be put forward to the full spread of electronic invoices, Taobao Consumer-to-consumer business will naturally be in the "universal" range. And the electronic invoice itself and the electrical quotient attribute, has reduced the taxpayer's tax cost, in addition regardless of application, the use or the issuance, the examination, the threshold all greatly reduces, consumer-to-consumer merchant has not taxed the reason, "his practice is very ingenious." ”

As for the old topic of "Network information security", the core of Jindong's proposal is "clear responsibility subject, perfect self-discipline mechanism", and there is nothing special about it. But Huang think this also can and Taobao involved, after all, Consumer-to-consumer sellers hand mastered a certain customer information, in the absence of legal clear responsibility of the case, there is a loophole, but not drill.

And the proposal on maternal and infant food safety, "jindong even if not directly to consumer-to-consumer business in milk powder and other maternal and infant food may have problems, but others inevitably Lenovo." Huang said, "for Taobao, Jindong this year's three proposals are not as menacing as the last year's electric dealer levy, but the hidden lethality is not small." In this case, Taobao said more will have ' here no silver ' feeling, but not to say will cause reverie. "So far, Taobao has not responded.

However, analysts believe that Jindong's proposal behavior in fact directly reflects the pattern of China's consumer market changes, the electricity business has been from the previous non-mainstream into mainstream channels, the future of the entity and network operators will be more direct competition.