The Entrepreneurial Family: VC appreciation, family is resistance, extreme guest, internationalization

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The beginning of the stage.

Ji Shu, Peak ji,1992, a Stranger in Beijing, was a man who made mammoth browsers when he was studying at Peking University attached school. In a university participation in an event, he did not want to start a business, he failed to withstand the Sequoia Capital partner Kui "Temptation", after obtaining Xiaoping and Sequoia Capital Investment, set up the peak Labs laboratory. He is a typical "technology house" with his parents. From elementary school began to study programming, later launched Mammoth browser from design to art, development, testing, operation and so on, all by his one independent completion, he had frankly management and sales is not his forte, peak Labs also do not require clerical, All the core members communicate with each other basically through mail, and the organization structure is quite loose.

Online English teaching platform in Chat network founder Zhang Linxuan and co-founder Xu De. Zhang, 20 years old this year, Xu De dust is only 18 years old. Zhang Dexuan studied in China and graduated from primary school, studying in Canada and the United States to high school. Zhang in the United States that there is a simple entrepreneurial experience, the parking spaces into advertising. and Xu De Dust, junior high School has done a "Byzantine" hip-hop dance club, in Beijing Street dance Circle Small famous, in the genetic parents of high IQ he seems to need exams to solve problems are small problems. Since high school began to do the middle school campus marketing business. Do not read the University of China is his firm choice, "failed and how" is his view of entrepreneurship, the loss "is equivalent to walk hit a telegraph pole, continue to go forward is".

Gao Yang, 1990 Shandong man, in Shandong this high school education extremely scary Place, for the college entrance examination and Education disappointed he refused to repeat, regardless of family objections, after writing a year of science and technology blog resolutely north to the capital, in PE/VC successively engaged in editing and business work found himself into another world. At present, and 3 partners in Hangzhou to do a segmentfault-tech geek quiz community.

A few days ago, the tiger Sniff published "These active on the Internet," the article has been some of the first generation of entrepreneurs, but the community and their reliance on the ecological excavation is not enough.

Let's take a look at it today.

Education ecology: Commercialization, internationalization, adolescent geek

The "group" entrepreneurial community can rise rapidly in a short time, which is closely related to the change of education ecology.

"Peking University attached school, the NPC attached to the ' technical curtilage ', such as Ji Shu and our previous CTO is a classmate of Peking University attached school." In contrast to our school this aspect can not be ' technical curtilage ', but our school compares the campus marketing talent. "In the chat net co-founder Xu De is familiar with which school is good at what specialty.

Why "11" out of marketing talent? Xu De explains: Now Beijing's school has begun the transition from "class" to "running class", that is, students can choose the courses they want to study, the classroom is not fixed, the ecological environment similar to today's universities. For the headmaster Li Xigui, the student is dares to call "your ye" directly.

And the junior high School has established the folk dance meeting, the NGO's Xu De is more "presumptuous" some, in the high school simply contracted the field to undertake the education, the study abroad training inside the school intermediary company. The school is very open-minded and the student's Xu De has carried on the joint stock, XU De dust uses directly is the school toll system.

In the past more than 10 years, not to accept the domestic undergraduate education, early send children out to read has not been "elite" class unique, the first-tier city, many of the income of the parents will do so. This part of the children in adolescence, there is an international vision and communication, go out for two years, English no pressure, fun-loving character and foreign children have more common place, let alone have a bunch of foreign friends.

Zhang Linxuan, who is chatting online, talks about his experience when he talks about how the project was produced:

I studied in China, graduated from primary school, studied in Canada and the United States, and graduated from high school. So I have both Chinese and American dual language and cultural background; After returning home, I did a few big English training company lecturers, including training director of the position, the English training industry has a certain understanding; I love designing products, and I've created two newspapers and two companies before. , the product is my own responsibility, and Internet enterprises are the most need product concept of the industry.

I have a lot of friends at famous universities in the United States, and through the United States before the establishment of a Sino-American cultural exchange non-profit organization, led by a Harvard, Stanford, the famous university students of a part-time team.

In fact, it is easy to see, the combination of these conditions, my entrepreneurial direction has come out: an English training industry, focusing on the use of American elite team and resources of the Internet products.

In addition to the highly commercialized and internationalized educational environment, times and schools have also given room for the survival of technical houses. Now has been the Sequoia Capital and the Joint investment Fund, often defined as "juvenile geek" Ji Shu said, primary school has a robot [25.00-1.61% Stock Bar Research] team, high school side is there are groups of programming to reach people. Ji Shu has a "Microsoft Windows" dream with two other students who have also worked on programming. The founding team of Ji Shu Laboratory Peak Labs is also comprised of two students from Peking University.

"or Beijing's education environment is good, a swarm of gifted programmers in the middle school, this in our Shandong that is almost impossible, so in the founder, the basic only Beijing Shanghai will be involved in the Internet, while other areas are usually mainly industrial, technical threshold is they have to face", Segmentfault, the co-founder of the 90, said after losing his college entrance examination, he wrote a science and technology blog for more than one year in Shandong province, and then drifted north in Pe.vc to become a science editor: "I have been watching technology news on the Internet for 2007-08 years, and then came to Beijing to know that I knew nothing about it, From a variety of offline activities, to the later Business Theme Café, where everyone is talking about mobile internet, said that the environment makes people really not too. ”

Age is too small sometimes not be valued, VC appreciation, family is entrepreneurial resistance

Seemingly gorgeous entrepreneurial, must have the pain behind. What's more, people in China always like to put people on the label of age, such as "Hou", such as "Hou", once the label molding, people see things after the vision will also be biased, in the working relationship of age, spell the story of seniority.

"No one in Silicon Valley care you, a 20-Year-old CEO with a group of more than 30-year-old programmers there would be a normal, but in China, different." Gao Yang regrets said.

To the business elders, Zhang Linxuan remained polite, but self-awareness also shows:

I know certainly not many entrepreneurs and investment in Daniel, but I think every era has unique opportunities and circumstances, sometimes the most help you see the road is not already ahead or reach the end of the people, but a few steps ahead of you.

"In the process of entrepreneurship, you will be exposed to a variety of other entrepreneurs, successful entrepreneurs, investors, and if you are relatively reliable, they will be willing to make friends with you," Zhang said. ”

Before the VC and Tiger Sniff Exchange, said he is now on the project will be very interested in, especially in mobile internet and games, after all, the founder is the most understanding of the emerging user action and needs of a group of people, but also quite imaginative.

But another "senior" entrepreneur said, "Investors are very happy to communicate with you and give their opinions, in which we did learn a lot." But when it comes to investment, they usually shake their heads and show a different attitude to you. ”

Throughout the ages like to pave the way for the children of the parents, I am afraid the same became the "" "Entrepreneurial way of the stumbling block, after the college entrance defeat, Gao Yang was asked to repeat the family, assertive quite deep he chose to leave directly. The subsequent journey of cessation is a "500 yuan" bite, back to the current story, Gao Yang said "until six months later to come home, tell them what I do, let them know that I am not" not ", the family reluctantly accept my hair. "Xu De also had a similar thing," he said, and the co-founder was left behind by the pressure of his family. ”

Zhang Linxuan The idea of family resistance is quite mature: "If you care about your family, you have to believe that they pay for you, to your requirements, in fact, in the end is to hope you happy." And about how to get happiness, I think, do their favorite thing to do, is one of the best way to achieve happiness. Chowa The Lord once said, if you don't find what you love to do, don't compromise. ”

Rationality and the following nature

Ji Shu's Peak Labs released three mammoth 5 browsers, multidimensional, non-programmatic visual data analysis tools jigsaw, and one-stop multi-content rendering search product zine at a recent conference. For the layout of these three products, Ji Shu in the interview showed the incomparable reason, "Mammoth 5 represents my personality interest is facing the consumer, Jigsaw is an enterprise-level business analysis tool, through which lab can be quickly realized, and zine search represents the dream and the future. In the short term we will not be able to develop new products, because we have to make the existing products. ”

For why the choice of Jigsaw software as a cash flow protection, Ji Shu analysis, the first in China's mobile internet to consumers to collect money, it is too difficult, but the development of enterprise software is usually more than the development of personal applications lag 5-10 years, this is a good entry point. For the choice of data analysis tools, because the current large data is justified, and the richest electric companies, advertising companies need to analyze large data, so jigsaw such a professional fool software will have a market.

A demand-oriented enterprise-class products responsible for Hanlaobaoshou, a product is responsible for consumers, and another product is betting to the future.

In the chat network Xu De also consider two-track parallel, through the "sideline" to feed the "main business" development, forming a virtuous circle. At present, the main business of the network is through a one-to-one Skype video chat, so that the United States excellent college students to provide English training services for Chinese students, an average fee of 50 yuan/hour, the profit model is in the chat network from the 10% Commission. 5 yuan per hour commission. This income for this light office monthly rent is as high as 20,000 Yuan team is obviously a drop in the bucket. To this end Xu De opened the company's "Online to Offline" tour, he is in consultation with a number of secondary schools, allowing American schools or educational institutions to provide courses on the Internet to Chinese school classes, creating a one-to-many model to generate revenue to provide cash to support the online development of the chat network. He expects that once a deal with the school can be reached, the "sideline" revenue will suffice to fill the current team's spending, whether it can be negotiated, he said: "The cooperation with the school campus is my strength, has been working for 3 years." ”

Despite the seemingly modular idea of how to gain revenue and build a business model, it is also a big deal to manage and handle people and people as early as earlier in the business.

"How to manage the team, this is to let my head big thing, later Xiaoping teacher recommended us to find an experienced manager will help us." Then we found a ' big sister ' who became co-founder, to help us deal with all the technical work, including administration, finance, manpower and so on, which enables me to devote more attention to the research and development "Ji Shu, but in the face of the future into the enterprise software market, the team after the expansion of management, he still showed some helplessness:" This is another big thing for me, and I really don't think about it right now. ”

Because the first product will face the introduction of the enterprise, how will the initial sales of products, Ji Shu Frank, this is a technical home from his is a headache. In the sales, especially in the enterprise sales of deep water, how to grasp the incentive through a commission to stimulate staff enthusiasm, how to view the "return point" of these gray costs, how to avoid the sales staff in private and yin and yang contract big fish, will be the young famous peak Ji will experience things.

"The only thing we can do is to make the best choice no matter what happens: when adversity grows, let yourself become stronger, and in good times, take advantage and get more opportunities." "Zhang Linxuan said.

At a meeting, he ended his speech with the following words:

If you really want to understand why you want to start a business and believe that this is something you love, don't let others dominate your choices. The world is not many people themselves live fully understand, although the masters of Life to stay alive experience is valuable, valuable, but this should only play a reference role, after all, everyone's road is to go their own. The