The era of "big Data" is coming: the success of small times can be predicted

The 16th annual http://www.aliyun.com/zixun/aggregation/1844.html "> Shanghai International Film Festival Fourth Industry Forum held at the Shanghai Exhibition Center, several industry bosses started brainstorming to discuss the Internet's" Big Data "era , the film industry is facing a major transformation. Archie Art founder Gong, Douban Vice President Huang Fujian, happy film general manager Jiang, Sohu Video chief operating Officer Chun, Tencent Video general manager Liu Chunning, China Mobile mobile phone video general manager Wang Bin, Wanda Cultural industry Group vice President Yening, New Media vice President Zhang Wenber and music video film president Zhang divided into "positive and negative two factions", A "small debate" was launched at the forum site.

Affirmative: The big data leads to the image to subvert the movie creation pattern

Archie Art founder Gong in the acquisition of PPS for the first time in public, as a representative of the new media, Gong quoted Hassen Berg words: "Five years later, China's film box office will surpass the United States, the addition of new media to the Chinese film has far-reaching impact." "Google has developed a" big data "on the film box office forecasts become the eyes of the public" sweet Cakes ", Google, through the movie's search volume, clicks, the number of hospital lines and the same type of film in the past box office results, in the first time before the release of the film to predict a week of the box office, The accuracy rate is as high as 94%.

Archie also tried to do similar things, gong to "people in the way," as an example, he said: "The film" People in the road in the hospital line of performance although insipid, but the online broadcast volume even more than the "Aftershock earthquake." And a famous director shot a 30 minutes of micro-film, the number of play even more than the "people again embarrassed". "Based on this data, Gong revealed that Archie is preparing to take the film back into production as a" big movie ".

Both the video and Tencent videos have expressed a recognition of this view. Zhang is also using the "Big Data" to specify "a certain three-guide" strategy: "We are in the investment and distribution data positioning, analysis of competitors to do the navigation, to the network to attract viewers into the cinema for diversion, as well as offline experience services to do shopping guide." "The small time they produced is about to be released, and the box-office expectations are also of concern to everyone." Tencent Video general manager Liu Chunning said: "Small Time" this novel on the Internet has shown a large readership, filming to become a movie will certainly be successful. "At the same time, the film on the Baidu Index on the data is far more than the" youth ", large data forward-looking obvious.

Negative: The essence of Film art is the content of large data can only be used for reference

As the most successful "product" of the "Big Data" era in the United States, the exclusive copyright of the American Play "card house" in China is purchased by Sohu Video. But as the chief operating officer of Sohu Video, Chun seems to be "big data" not blindly worship, he said: "Big Data brings us many changes, but today has been too deified suspicion." We must not forget that content is the root of film and television creation. "At the same time, Chun is also concerned about the negative impact of large data analysis:" "Chinese partner" is a very great work, but we must not fall into a phenomenon, based on large data, film creation becomes modular, the more the more the more the more the film, the audience, the higher the box office. ”

Jiang, general manager of the Shiriolu, who successfully released the "Beijing Encounter in Seattle" earlier this year, agreed with Chun, saying: "Seattle's investment issue is not based on data analysis, it has been successful." When Cameron filmed "Avatar" before the release, few media knew what he was filming. ”

Conclusion: Data analysis is valuable but not substitute for content creation

In the face of the two sides of the fierce ideological collision, it must be admitted that large data for the current film creation plays a vital role. Although the film as an artistic attribute of industrial products, can not be replaced by any data, technical means, but in addition to the creation of parts, such as the early stage of the audience diversion, the latter most of the publicity can be used to solve the big data.

(Responsible editor: The good of the Legacy)