Newspaper reporter Lowey Xu Beijing, Shanghai
360 also want to cross the border to make mobile phone! Zhou, chairman of Qihoo, claimed it was "an important decision made six months after thinking about it." However, in the eyes of many netizens, this is not a special "novelty" idea, because before, Lei's millet mobile phone, Ma Yun's Aliyun mobile phone and Li's Baidu easy mobile phones have been available, Chen Tianqiao's grand mobile phone may also be launched in the two quarter.
Internet big guy into the mobile phone field seems to be no coincidence, and behind it may be launched is not sales, not profit, but on the mobile internet access to the battle.
Internet Machine Age
May 4 Night, Qihoo 360 chairman of the Zhou of a micro-blog to make the domestic Internet arena an uproar.
"Now everyone wants to have a high-performance smartphone, Fu Gao hand an iphone, can you only buy cheap low-end goods?" 360 as an open platform do not do their own mobile phones, but we decided to cooperate with international and domestic manufacturers, the introduction of a variety of 360 users for special machines, I hope that the partner is basically 0 of the profits of the high configuration smart phone to provide 360 users. ”
Zhou explained its proposed special machine concept, said, "360 do not make mobile phones, and do not put their own brand on other mobile phones." ”
for 360 in the mobile phone business detailed strategic situation, "Huaxia Times" interview 360 related personnel learned that there is no specific information in this regard, are based on Zhou's microblog.
Previously, Zhou 祎 did not disclose what cooperation manufacturers, but in view of his disclosure of "variety" and the pursuit of cost-effective information, industry speculation, ZTE, Huawei and other mobile phone manufacturers will be in the target partner list. However, May 10 morning, the news that the senior vice president of Huawei Yu on micro-blog on Weibo revealed on the microblog will be launched with 360 of smartphones, and said the cost-efficient super millet mobile phone. But early in the morning, he has removed the microblog.
not only 360, now has millet technology, Baidu, Alibaba, Tencent, Sina, Renren, Shanda and many other well-known domestic internet companies into the market. Millet technology for the independent research and development, to the WA and Foxconn foundry production of the way to launch their own brand of millet mobile phones, Baidu, Alibaba, Tencent to choose and mobile phone manufacturers to cooperate with the way, does not dominate their own independent brand, just embed their own business or to their own operating system.
such as Baidu for its easy platform, last December, with Dell, the launch of the Dell smartphone d43,5 month 10th, the latest news that its joint changhong launched thousand-yuan smartphone; Alibaba Group's Ali Cloud computing company is based on the independent research and development of mobile operating system Aliyun OS as the basis and domestic mobile phone manufacturers Day language cooperation , and Tencent last June with China Telecom and Huawei, ZTE, Cool faction, the sky language and Hisense and other 5 mobile phone manufacturers released 6 "Tianyi QQ smartphone", mobile phone embedded in the Qq-servic platform; Sina, Renren is in partnership with HTC and other companies to launch the built-in application of the main way.
sales are always a mystery
at present, millet technology, Baidu, Alibaba in the mobile phone business concerns slightly higher.
Millet co-founder Li Vanchang for sales figures have such a judgment: more than 100,000 shipments, can be free of death, more than millions, only to get a ticket to participate in the industry game.
If according to this standard, Millet has got the ticket, Ali is fighting for admission tickets, and Baidu may already be in "to die" state.
According to Millet official said, Millet mobile phone sales have reached 1.8 million, this year to borrow power operators, sales will be more than 5 million departments. But for millet sales figures, the industry has been questioning the sound constantly. Lei himself admitted on Weibo that the issue was difficult to defend.
"in cooperation with the day language two months later, the day language mobile phone chairman Rongxiuli said in an interview, sales exceeded 200,000, and later with Unicom has a contract plan, but the data has not been announced. May 9, Ali cloud computing related personnel to the "Huaxia Times" reporter introduced its mobile phone sales, said.
Baidu mobile phone business related personnel on the same day in the "Huaxia Times" reporter interviewed, said that the current can not be interviewed, there are related news will be informed.
Although in the Internet enterprise, millet in popularity and sales have done the best, but if put to the entire mobile phone industry, millet and traditional manufacturers still have a huge gap.
Ministry of Industry and Telecommunications Institute recently released the "Mobile Terminal white paper" shows that China's 2011 smartphone shipments reached 118 million units, domestic manufacturers leading Huawei, ZTE has entered tens of millions of levels.
Analysys International analyst Wang Analysis, said, "in mobile phone sales, offline channel sales are still far higher than the line, while the domestic offline channel is quite complex, internet companies and deep years of mobile phone manufacturers compared to have no advantage." ”
only to compete for a mobile internet portal
According to a new survey by Asymco, a foreign data research firm, Apple accounts for 73% of the total smartphone industry's profit, and Samsung accounts for 26% of the
. Only the two companies ate 99% of the industry's profits.
domestic manufacturers ZTE and the cool parent company China Wireless results show that smartphones in the company's big boost to revenue, while the sharp pull down the net profit.
Investment Group analyst Feng Po said, "Internet companies are likely to underestimate the difficulty of mobile phone manufacturing, domestic manufacturing level and foreign countries still have a big gap, especially in research and development, so it is difficult to walk the whole industry chain of Apple." ”
sales are not good to do, profit is not easy to earn, the Internet boss why so hard to earn a yell?
"The key is that the
of the mobile Internet is stimulating the nerves of these internet companies," Feng Po said. ”
IDC data shows that 2011 global smartphone shipments are 490 million, when the PC shipments are 350 million, smartphone shipments have been far beyond the PC, and the gap will be magnified. "Mobile 2.0 Forum" founder Wang Lijie said that in the low-end market, many people first contact with the Internet is not a computer, but mobile phones.
and at the Global Mobile Internet conference just held, Tencent CEO Ma revealed that Tencent mobile phone QQ active degree is very strong, two years ago, only 20% is from mobile phones, now more than 50%.
"Internet enterprises into the mobile phone field, the most fundamental purpose is to coordinate the layout of mobile Internet strategy, aggregate users to their own platform, follow-up through the application and flow of money. "For this new trend," Wang The Huaxia Times reporter analysis, said, "engaged in mobile phone business is only their development of mobile Internet tool, not a mobile phone product mode to operate a product. ”
but Wang that even if the hardware has been sold, it's hard to make money on software. "Now the enthusiasm of internet companies to do mobile phones is still very high, six months to a year, the enthusiasm can continue to be observed, perhaps just a gust of wind." ”
