The era of mobile internet industry has come

Absrtact: By the end of December 2012, the scale of China's Internet users has exceeded 564 million, mobile phone users in 2012 to grow rapidly, to 420 million, has successfully surpassed the PC to become the first major internet terminals. 2012 Q4 estimated global smartphone shipments of more than 200 million, of which Samsung reached

By the end of December 2012, the scale of China's Internet users has exceeded 564 million, mobile phone users in 2012 to grow rapidly, to 420 million, has successfully surpassed the PC to become the first major internet terminals. 2012 Q4 estimated global smartphone shipments of more than 200 million, of which Samsung reached 63 million units, Apple accounted for 47.8 million units. There are signs that the era of mobile internet industry has arrived, and mobile phones as an important gateway to the mobile Internet, the status of Pivotal.

In addition to Opera,uc, Google's veteran browser manufacturers, other Internet companies such as Apple, Baidu, Qihoo 360 and other manufacturers have launched their own mobile browser, Rob Mobile Internet portal. Mobile browser Market competition is unprecedentedly fierce, 2013 Third-party mobile phone Browser market pattern or change again. According to the industry analysis, mobile phone browser dispute has gradually entered the ecological chain, platform for the competition stage, the test is the integration of enterprises, which is the most important funds and resources.

In the mobile phone browser industry chain, including terminal operators, operators, content providers, users and search engines.

Terminal business is at the top of the industrial chain, because it determines the user's "first impression", the mobile browser mainly through the pre-installed with the terminal business cooperation;

Operators as a traditional enterprise, in the mobile internet era and mobile browsers more cooperation, because the mobile browser to control the important import of mobile internet;

As an important part of the industry chain, content providers provide the supporting function, and access to high quality information is the basic purpose of users ' using browsers.

Search engine is located in the whole industry chain downstream, many mobile browsers have built a search engine, and mobile browsers to become a search engine to obtain the most direct and effective way of traffic;

Users are all Internet product services to enjoy, but also the huge flow of producers, in order to better retain users, mobile browsers need to constantly improve product experience, grasp the user habits.

David B. Yoffie, a professor at Harvard Business School, once said: "No company David Yuvia to make money from browsers." "So what is the way for mobile browser manufacturers to make money?" according to the 2012 China Browser Market Research report, there are currently two major ways to profit from mobile browsers. The first excavation of the value of the browser itself: installed embedded fee + flow fee, this way of thinking more traditional; the second kind of mining the value of Internet services, advertising, value-added services and platform services as a source of income, this mode of thinking is more open, it is likely to become the future trend of development.

In the 90 's, when the desktop browser had a big war, now time seems to turn back, the new browser war shifted the battlefield to the mobile end. But with the last browser war, a growing number of vendors are aware that browsers can do a lot of things that may change or subvert existing business models. For browser manufacturers, the past for the user's knowledge has become obsolete, mobile internet age users need better products, the real good products should be so that users do not feel the existence of browsers, only to pay attention to the content of access.

So for mobile browser manufacturers, no matter what the profit model, the use of what kind of kernel, design what kind of interactive interface, the most fundamental is to provide users with the best experience, accurate to meet or accurately excavate the basic needs of users, so that users do not hesitate to choose their products.