The era of precise internet marketing

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What is precision marketing? One expert gave the definition: on the basis of accurate positioning, relying on modern information technology means to establish personalized customer communication service system, to achieve the enterprise measurable low-cost expansion of the road.

In essence, precision marketing emphasizes the implementation of consumer-oriented basic principles, advocating that the entire behavior of enterprises should be based on consumer needs and desires as the basic guidance, and to understand and meet these needs as promptly and effectively as possible. In this way, enterprises to quickly and accurately grasp the market demand, it must be closer to the consumers the better. Bypassing the complex intermediate links to communicate directly with consumers, so as to avoid the distortion of information, you can more accurately understand and grasp their needs and desires, and effectively convey the relevant information of the enterprise.

The marketing system is able to bear fruit quickly, but also depends on the cost of the marketing means controllable, can monitor the comparison, how much money to do, how many things, can be a real measure. Low investment, high profit itself is a big bright spot of marketing, plus through the Internet this fast, changeable platform implementation, precision marketing quickly in many large enterprises bear fruit. In February this year, BMW, the world's leading auto manufacturer, is discussing with Baidu the plan for an in-depth cooperation in 2007, which will be launched in a unique technology field such as "precision advertising".

Precision Marketing is regarded as the most important means in the marketing system, for the enterprise is early use, early profit, in the consumer, if the message is exactly what they need, but also save a lot of time. As a result, companies that provide precision marketing services are quickly gaining popularity, and companies are waiting to see a market with huge potential.

Soft Sue Network CEO Liu Yan boldly put forward a new concept, the so-called precision marketing, not only to time, region, crowd control, but the media network in the overall needs of each audience management. Matching a specific requirement to a specific product, intercepting a new requirement to a competing product, and motivating a potential demand to a new product, is the perfect stage for precision marketing.

Precision Marketing is not only a subversion of traditional marketing, but also a higher demand for enterprise innovation. In the network of precision marketing, the highest level of marketing is the demand for stimulation, followed by the interception of demand, and again is the need to match. High-level marketing leads to low levels of marketing, which results in companies having to look for more advanced marketing. The more successful and innovative enterprises, the more in the precision marketing system, even the "winner take All". The more conservative the enterprise, the less the income, forcing them to innovate, into a higher level of demand stimulation.

For this concept Liu Yan confidence is very big: "It is completely possible to achieve, and must rely on the Internet to understand the audience, can form an interactive special media platform to achieve." The future of precision marketing, must not only rely on a media manager Pat Head can design a media procurement strategy, but need media managers in a large number of accurate data analysis, make a reasonable choice of the formation of the purchase decision process, is the true embodiment of precision marketing. ”

This must be the human brain can not complete the burden, need to rely on a large system computing platform, a command of the server client a large number of operations platform, and through complex operations and find a reasonable data model and algorithm to achieve. Like Google AdSense, there is its own original precision algorithm, Google AdSense through the content based on the keywords analysis method to achieve the first phase of precision marketing, has created a marketing history of the miracle. At the next stage, it will see which companies can launch innovative algorithms based on their understanding of marketing and technology, which leads to the next phase of precision marketing. As a thinker in the whole industry, soft sue Net has been exploring the future of the whole precision marketing industry.

"We have been constantly trying to innovate," Liu Yan wit. Our slogan precision marketing "Chan Cheng Unlimited" is a very innovative slogan. Our soft sue net is to help advertisers find traffic, help the site to find money platform. Finally, the whole precision marketing industry must be ' Chan Cheng unlimited '! "(Zebian Admin01)