The era of relying on the chain to rank is over

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

There is a joke about SEO write a very image: SEO is what? The answer is to send out the chain. Although is a small joke, but in many web site SEO optimization often have such a phenomenon exists, give you 100,000 of the chain really can create a god stand, may have this before, but with the search engine algorithm improved, the chain of the key words can not be ranked too big role.

Outside the chain is the blood of the Internet, is a form of link. Without links, information is isolated, and the result is that we can't see anything. Inside a website, many pages need to be chained together to form a complete information site. But its existence is not for the site rankings and made, it is obviously in order to provide better demand and help and exist, specific can see the last written about the chain of the article "outside the chain because of what exists." Four comments on the outer chain:

First, the key words ranked by the site inside rather than outside the chain

Baidu attaches importance to the user experience, and this experience is just the experience of the site inside, and with their own site outside the chain and no contact, in fact, we seriously analyze the rankings of good sites, not all of them have a lot of outside the chain, Baidu is mainly based on the site to measure the ranking of keywords, such as drunken goods mall competitors: easy to buy a network

Website situation:

Keyword ranking:

This website imitation drunken goods mall, domain name although 7 years, but the real online only a few months, included: 102, outside the chain: 67 (minus its own outside the chain only 32), friendship links only 4; The website only makes Jin Jun eyebrow tea related key words, the correlation is very high, can satisfy the user to Yu Jinjun Eyebrow's main demand, Station optimization can be said to be relatively in place.

Second, the outside chain plays a role in promoting ranking

The chain in the keyword rankings play a role in promoting and promoting, if a Web site likened to a car, the chain as a function of lubricating oil, it can make the car to operate better, but reflects the speed of the car is still the performance of the entire vehicle.

The site is not outside the chain sometimes is not, in the Internet, there is no outside the chain is "isolated", in the last Baidu held in Xiamen, "the Covenant Ten share Future" meeting, web search product Marketing Department of the designer to mention this problem: a website did a big six months, or not by Baidu included, through analysis found that This site does not have an outside chain, Baidu search engine spiders did not crawl to this site caused by the reasons not included. So the right amount of outside the chain can facilitate the search engine spiders crawling and crawling, and reasonable outside the chain played a role in voting, each outside the chain for the site to take weight and add points.

Third, can go up the key words do not need too many outside the chain

Search engine algorithm changes we found that can go up the key words outside the chain does not need too much, such as the case of the Jin Jun Eyebrow Tea site, the internal structure and content well, a small number of outside the chain can produce a good ranking.

Four, rely on the chain ranking is only a flash in the pan and risk

Some of the Web site relevance is not high keywords want to upgrade its ranking, the first thought is to use the chain to promote his ranking, previously this method works, but now not only does not work, but also may make the site has a certain risk. This keyword is done in the form of an outside chain, will not be stable, it is easy to be squeezed by competitors; Search engine clearly pointed out through the chain of the way to do rankings (including purchase links, links exchange too many, etc.), the impact of the principle of fair competition, this penalty some of the site may have a certain relationship with the outside chain. Article by Zeng (Red robe Tea price http://www.zuipin.cn/wulongcha/dahongpao.html) Original, reproduced please indicate the source of the article, thank you.