The era of simply spelling hardware is over

Lei Jun, on the stage yesterday, released Xiaomi 4 as it did in the past.

The new cell phone is equipped with a Snapdragon 801CPU, 5-inch screen, 3080 mAh battery and 8 million / 13 million front and rear cameras. Different from the usual conference, Lei Jun, the main material of Millet's "Material" and "Craft," set the theme of a literary fair for the conference - "A Plate Art Tour."

In the industry view, millet 4 configuration and competing products compared to no particular advantage. Not only that, as the main push of the Lei Jun 304 steel and technology, has been a number of competitors Tucao too gas technology, because it has been used in a variety of other brands of mobile phones. The mobile 4G version of millet 4, but also missed the conference.

"The era of purely hardware fight is over." An industry veteran who declined to be named accepted the "First Financial Daily" interview with reporters said that to help make the success of low-cost high with millet, the advantages of the futures model is no longer millet also Has transformed into an ordinary mobile phone company.

Configuration common, 4G delay

Yesterday's conference, millet launched 16G, 64G millet 4 phone.

"It's the configuration is very mainstream, not too many bright spots, the price can not be value." Media Ning Zong Ning said in an interview.

Zongning introduction, Xiaolong 801 CPU is already a common CPU on the market, and millet 4 3080 milliamperes battery, compared to the glory of mobile phones, plus a cell phone 3100 mA has no advantage.

The main Lei Jun is the millet 4 "technology." As early as a week before its official release, Lei Jun made a personal Twitter microblogging campaign, let alone configuration, only spoke of millet 4 with austenitic 304 stainless steel plate and technology.

However, the Lei Jun ahead of the new product for the second day, with its opponents known as grievances - Meizu Huangzhang, chairman of publicly publicized the material, technology is not new millet 4, the 2007 Meizu M6SLMP4 and since 2012 A variety of Meizu smart phones, "are austenitic 304 stainless steel" material.

Yesterday's press conference was not over yet. 100+ mobile phone founder Xu Guoxiang also openly vomited, saying that 304 is a universal material for many products in the industry and is a technology that has gradually begun to be phased out. "Lei Jun changed the most common 304 steel plate to austenite Body term 忽悠 users. "

Ning also told reporters that millet 4 material is not new, "Apple has been using other phones have also been used."

According to the official introduction of millet, millet 4 in February 2013 project. However, more than a year has passed, millet 4 still can not fully support 4G. Yesterday's news conference, millet 4 Mobile 4G version to be released until September this year.

"This shows that there are some problems inside the CPU did not solve." Ning told reporters.

By the end of last year, the three major operators have already obtained the 4G license of TD-LTE, so far more than six months have passed. Various brands of 4G mobile phones have appeared on the market. According to data released by China Mobile, as of the end of June its 4G users for the first time more than 10 million.

"The specific historical period millet seized the opportunity, but eventually the business fight what, or fight comprehensive strength." An unidentified mobile phone industry told reporters.

"The first 2G, 3G mobile phones, do not have to do, get a board can be used, but the 4G to do, have their own development, because many of the starting time are immature, have to do it himself. A few months out of the normal. "The above person told reporters.

The industry is expected, with 4G hybrid network deployment, 4G mobile phone market will accelerate growth in the second half of this year. However, the difference between the performance of mobile phone hardware is no longer significant, the era of pure hardware fight past.

In the first half of this year's race, millet behind. Perhaps wait until two months after the release of millet 4 Mobile 4G, and then enter mass production within a month or two, the market may have been through many rounds of iteration.

Low-end market competition intensified

16G, 64G millet 4 phones were priced at 1999 yuan, 2499 yuan, is still in the low-end.

Lei Jun made it very clear, that is, work under the market of 2,000 yuan, through the cost-effective to expand the user base later face greater resistance is that many may sell cheaper than him, more to the low end may be more Many competitors, you can sell very low, but some people will always sell lower than you. "Wang Yanhui, secretary general of China Mobile Alliance told reporters.

According to report, in the thousand machine market, ZTE, Huawei, Coolpad, Lenovo and more emerging manufacturers have joined the fight, so crowded thousand machine market more crowded.

July 22 afternoon, Meizu a new round of financing and internal equity incentive program broke out, the industry interpreted as a comprehensive fight against millet.

In April of this year, Huang Zhang claimed that Meizu will raise 3 billion yuan to compete for the low-end market. By using the new product line, it will launch 4 4G handsets, including the already confirmed MX4 and MX4 Pro.

Yan-Hui Wang believes that access to a certain brand recognition, millet should go to the high-end development, the formation of brand premium ability, "in the long run, millet in the product itself should have more innovation, can not always follow the strategy."

However, the change is not overnight. "Everyone has a gene, and most of the time they can do it and can not do anything in the end."